07 April 2021
Discover all there is to know about this truly fiery and versatile spice.
Paprika is a fiery flavouring that for many, is just as essential to your kitchen as salt and pepper. It’s a spice rack staple, ground from a variety of dried red peppers in the Capsicum annuum family, including red, bell, cayenne and chilli peppers. This vibrant red spice ranges in flavour from mild and slightly sweet to hot and spicy, and its main use is to add flavour and colour to dishes, rather than heat.
Paprika originates from central Mexico, but it was brought to Europe in the 16th century by Christopher Columbus. Sometime after, paprika made its way to Hungary, and has been a staple food there ever since. Paprika is the Hungarian word for pepper. It’s the country’s national spice, and they spoon it on to pretty much any dish you can think of – from soups, stews and sauces to rice and eggs. It plays the starring role in Hungary’s most celebrated dish – goulash (a warming winter stew made from red meat, onions, potatoes and vegetables, served over egg noodles).
Hungarians eat a colossal half kilo of paprika every year – that’s more than anyone else in Europe.
Paprika will uplift your dishes with subtle earthy notes and a gorgeous red colour, without ever overpowering the other ingredients. Making the spice a true team player.
The type of pepper used, where it comes from and how it’s prepared, determines how paprika tastes. Although there are many different varieties, it’s often divided into three categories, sweet paprika, hot paprika and smoked paprika.
Sweet paprika is the one most commonly found in supermarket aisles and adds vibrant colour to any dish it touches. Mild and delicate, and warm rather than hot, it’s the perfect choice if you want to add peppery flavour to your food without the heat. It tends to be more fruity and a little bitter too. If you’re cooking a recipe that doesn’t specify the type of paprika, sweet paprika is definitely your best bet.
Hot or spicy paprika is, of course, hot and spicy. You may also see hot paprika referred to as Hungarian paprika. It’s not as hot as pure cayenne pepper, but it can definitely pack a punch, adding a spicy kick to almost any dish. Hungarian paprika comes in eight different varieties, each with varying degrees of heat and flavour, but the most common is édesnemes – known for its pungent, peppery flavour and sweetness.
Smoked paprika, often called pimenton, or smoked Spanish paprika is made from peppers that are smoked, dried over oak fires and then crushed into a fine, bright red powder. Bringing a deeper, richer, cooler flavour to the table. When it comes to heat, smoked paprika can be mild (pimentón dulce), medium (pimentón agridulce), or hot (pimentón picante). Did you know? The vibrant red colour of paprika is because it contains high levels of carotene, the same pigment found most notably in, believe it or not, carrots.
The vibrant red colour of paprika is because it contains high levels of carotene, the same pigment found most notably in, believe it or not, carrots.
Paprika is used in a variety of different cuisines but it’s adored by Hungarians. You won’t find a goulash without it. In Spain and Mexico it’s used to flavour chorizo and paella. And in Portugal and Turkey for stews and soups.
Paprika is often used for seasoning meat and is a common ingredient in rubs, marinades, sauces and stews. So make sure you have some nearby the next time you fire up the barbeque. In the US, you’ll see paprika sprinkled over deviled eggs, eggs benedict and french fries to give a spicy kick, and it’s often scattered on top of creamy soups to add both colour and sweetness. It’s also sprinkled on top of hummus and used as a substitute to flour for thickening sauces. Add paprika in pasta sauce, or any tomato-based dish to add a burst of flavour and gorgeous colour. The next time you cook mac and cheese – try adding smoked paprika – it takes it to a whole different level.
Who knew paprika was a spice with so many talents?
If you’re looking for paprika, you won’t have to search far. You’ll find the popular spice in your local supermarket, just look out for the label. If it just says paprika, that means it’s most likely the sweet variety. So if you’re after smoked, make sure it says it on the packaging label. You’ll also find smoked paprika as powder to use in your marinades and rubs. Speciality food stores and spice shops, as well as online, are a good place to get your hands on authentic Hungarian and Spanish paprika.
Paprika’s colour and flavour reduce the longer it’s cooked. So add it at the end of your cooking to make sure you make the most of its wonderful shade and taste. Compared to other spices, you can use paprika quite liberally without overpowering other ingredients, so don’t be afraid to be generous. Paprika burns quite easily due to its high sugar content, so it’s best cooked with a little oil over a low heat and don’t forget to keep stirring.
Like all other dried spices, paprika is best stored in an airtight container away from heat and sunlight. It has a long shelf life – ground paprika should last two to three years, although it may lose its aroma and become chalky, so ideally you should use it within six months. You can also keep paprika in the fridge for up to two months.
To recreate the spice of hot paprika, the best substitute is another dried chilli, like ground cayenne, aleppo pepper powder, crushed red pepper flakes, red chilli powder, or even a dash of hot sauce. If your recipe calls for smokiness and sweetness, try chipotle chilli powder or ancho pepper powder. Chipotle powder has a smoky taste, but is hotter than paprika with a more earthy flavour, lending itself to barbecue sauces, rubs and chillis. Due to the difference in heat, use a ¼ teaspoon of chipotle powder for every teaspoon of paprika and adjust depending on your taste buds. If you’re looking to replicate the flavour of sweet paprika add a pinch of sugar or some honey. Adding mild chilli powder or tomato powder works too. Bell peppers are another great substitute for sweet paprika and they come from the same Capsicum annuum family. Mild, sweet and aromatic, bell peppers give the same delicious taste and aroma, while adding a splash of colour too. When buying your bell peppers, make sure they’re nice and ripe. One of the best substitutes for paprika is cayenne pepper. It’s a spicy chilli pepper, used to flavour many different cuisines and quite similar in colour. It’s a lot stronger and hotter than paprika, so if you’re using it as a substitute in your cooking, make sure you use a lesser quantity. If you have a lower tolerance to spicy food, you can add salt, cream, chopped tomatoes or more liquid (water or broth) to try and dial down the heat. Like paprika, chilli powder packs a lot of flavour and is another worthy substitute. It’s also not as spicy as cayenne pepper, so you can use the same quantities. The same goes for cajun spices. A combination of black and white pepper, plus other herbs and spices, it can work as a good substitute for smoked or sweet paprika, offering a similar flavour. But you won’t get the same beautiful red colour – more of an orange, warm hue. You can also use cumin instead of paprika. But it’s a lot hotter, so go easy on the quantities. Like cajun spices, you won’t achieve the gorgeous red colour of paprika, as cumin has more of a yellowy-brown colouring, but you’ll still get an earthy flavour with hints of bitterness and sweetness.
There are a number of herbs and spices that will help add even more flavour to your dishes alongside paprika. Rosemary is a popular herb in Mediterranean cuisine and adds a sweet, intense flavour to grilled chicken and lamb, potatoes and roast vegetables. Oregano also pairs well with paprika. Full of flavour, it brings citrus and anise flavours to your dishes. Try it alongside paprika when you’re cooking a whole chicken, making crispy potatoes or marinade for your barbeque. And if you’re looking for a complementary spice, try cumin. It brings a spicy, warm flavour and earthy colour to a number of dishes, including meats, vegetables, potatoes, soups and stews. Paprika also goes well with caraway, garlic, ginger and thyme.
Adding paprika to your food can also help your health. Containing capsicum and high in fibre, it can assist with digestion, breaking down foods more easily. Paprika is also high in vitamin C and is said to normalise blood pressure and improve circulation. So it’s definitely worth adding to your dishes in the winter to provide some extra warmth. As well as vitamin C, paprika also contains good levels of vitamin E, which helps the body produce red blood cells. That means it can help heal wounds. If you get a cut, sprinkle some of the powder on it and press gently with a clean cloth for a few seconds. The spice is loaded with antioxidants too, which fight cell damage, so it’s linked to helping prevent heart disease and cancer. It’s also an effective treatment against acne, rejuvenating your skin. The iron found in paprika is also said to encourage hair growth, by improving circulation to the scalp. And it can help maintain hair colour too, due to vitamin B6, which aids in the production of melanin, a pigment that gives your hair colour. But if you’re planning on using it for this reason, always test a small amount on your wrist first, just in case you have a reaction.
According to recommendations from the Institute of Medicine, a mere tablespoon of paprika contains more than 100% of the recommended daily intake of Vitamin A for men and women.
If you look at any Hungarian recipe, paprika is sure to feature. Paprika is an essential ingredient in goulash, and chicken paprikash – another popular Hungarian stew made from a creamy paprika sauce. If you’re looking for a winter warmer, try out our Italian chickpea, spinach and rice soup with smoked paprika, or Turkey meatballs served on a rice base of aubergines, smoked paprika and spinach – both delicious. Paprika is also a great addition to Jambalaya, a classic Creole shrimp and sausage dish made with rice, chicken, diced tomatoes and stock, and Moroccan lamb tagine. If you’re looking for an al fresco recipe to enjoy with friends in the summer sunshine, try paella. The vibrant colour of paprika paired with perfectly balanced flavours of sundried tomatoes and rosemary will help re-create the sun-soaked streets of Barcelona in your own back garden. If you’re making a chilli con carne, definitely add some smoked paprika into the mix. It will give your dish a deliciously smokey flavour. Looking for an appetizer to serve before a dinner party? Cheese twists are super simple (taking just 10 minutes to cook). Flavoured with plenty of grated cheese and smoked paprika, they add a wonderfully sweet flavour to the buttery puff pastry.
20 August 2025
Build Your Own Rice Bowl
Get stuck into our delicious recipes to make your own donburi bowls at home.
5 Minute Meals
No time to cook? These 5-minute meals are your shortcut to delicious, stress-free eating.
07 August 2025
The Perfect Summer BBQ Side Dishes
Be inspired this summer with our BBQ Side Dishes.
19 May 2025
Why Bulk Buying Basmati Rice is a Game-Changer
Stock up and save — our big bags of basmati rice are now on offer!
30 January 2025
Five foodie facts about Chinese New Year
Chinese New Year, a time for family, friends and food.
30 December 2024
Forget resolutions, take on our New Year’s Rice-olutions
Try lighter, brighter meals in moments without making January a drag.
18 December 2024
Tilda’s Top Festive Recipes
Just when you thought your festive desserts couldn’t get any better, discover Tilda’s top recipes for bringing joy to your holiday table!
07 November 2024
How To Quality Check Your Rice
Keeping quality in the quick and easy and discover the perfect grain for your next flavour adventure.
04 November 2024
Whoever you are, However you make it, Elevate it with Tilda
Whoever you are, however you make it, Tilda transforms every meal. From busy days to gourmet nights, our rice range meets you where you are with quality, flavour, and nutrition for every occasion. Elevate your plate with Tilda!
The (g)astronomic rise of Rice Fusion
Discover rice without any rules.
Reheatable leftover rice meal ideas for everyone
It’ll come as no surprise that we hate seeing food go to waste, which is why we’re big believers in making the most of leftovers – right down to the last grain of rice.
11 October 2024
Discover Madhu’s: South Asian catering at its best
The UK’s catering royalty of South Asian Cuisine
30 September 2024
Top Cooking Tips for Busy Parents – Secrets from Dami!
An on-the-go mum and social influencer shares her secrets to eating well.
30 August 2024
Tilda x Lovo
At Tilda, our purpose is to grow a future where life in all its flavours can thrive.
23 August 2024
Discover Akoko: A Michelin-star Celebration of West African Cuisine
We’re proud to spotlight Akoko, one of London’s most talked-about West African restaurants. Recently reviewed by top food critics, Akoko has been praised for its innovative approach to traditional dishes, delivering an unforgettable dining experience that stays true to its roots. Whether you’re intrigued by their use of authentic ingredients or the contemporary twist on classic recipes, Akoko is a must-visit for anyone looking to explore West African cuisine.
Meet the Mastermind: An Interview with Akoko’s Head Chef
Get an exclusive look behind the scenes with our in-depth interview featuring Akoko’s Head Chef, Ayo Adeyemi. Learn about his journey from West Africa to the heart of London, the inspiration behind his dishes, and his passion for bringing the true essence of West African flavours to a global audience. His story is one of dedication, creativity, and an unwavering commitment to authenticity.
A guide to Korean street food
Visiting Korea? Read on to discover some of the most popular street foods you don’t want to miss.
An introduction to Turkish cuisine
According to culinary experts, Turkish cuisine stands alongside Chinese and French as one of the three greatest cuisines in the world. Read on to find out why…
06 August 2024
Essential spices in Ghanaian cuisine
Ghanaian cuisine is a wonderful blend of flavours, textures and spices. Read on to discover the essential spices that turn the country’s most popular dishes, like Jollof Rice and Waakye, into delicious, flavourful meals.
Written by Tilda Kitchen
Pack a punch to your cooking with these top Nigerian pepper varieties
In Nigeria, peppers are added to almost every meal to bring the heat and punch up the flavour. Read on to discover some of the most popular Nigerian pepper varieties, and how they’re used in some of the country’s most famous dishes.
12 July 2024
A mini guide to Indian street food
Join us on a culinary adventure as we explore 10 of the most popular Indian street food dishes from across the country.
The ultimate picnic guide
Everything you need to to prepare, pack and host the perfect picnic.
02 May 2024
What to eat / not eat during pregnancy
Rosie Explores what you should eat, and what you shouldn’t eat during your pregnancy, busting some common myths along the way.
Written by Rosie Letts
Is Rice Gluten-Free?
There’s a common misconception that rice contains gluten.
Written by Jenna Hope
Carbohydrates in pregnancy
In this article we will explore how eating the best types of carbohydrates can support your health throughout pregnancy.
26 April 2024
Tasty Sides Perfect Pairings
Create tasty meals in minutes, with these tasty quick pairings.
05 January 2024
Guide to jackfruit
Discover the versatile jackfruit and all the different ways you can eat it.
03 January 2024
The best vegan alternatives & substitutes
Unleash your cooking creativity with plant-based meals.
Veganuary 2024 – Simple tips for going Vegan
Simple tips for going Vegan
19 December 2023
Food fusion. Is it as complicated as it sounds?
From Tex-Mex to American Sushi, chances are you’ve already experienced the wonderful world of fusion food.
Paneer perfection
Everything you need to know about paneer cheese, including how to make it yourself
Christmas food traditions around the world
What’s on your festive menu this year?
08 December 2023
Discover Filipino cuisine
A tropical treasure trove for adventurous food lovers.
29 November 2023
Best soup makers for winter warming soups
Thinking of investing in a soup maker? We’ve got you covered.
What makes a stew
Warming, filling and perfect for chilly days, stews are staple meals across many different cultures and cuisines.
Cosy up with our favourite winter recipes
Cosy up at home and cook our favourite winter dinners.
17 November 2023
8 rice tips and tricks you need to know
We’ve pulled together our favourite tips and tricks, so you can cook perfect, fluffy rice that tastes delicious, every time.
18 October 2023
Tilda x Natasha Kumar collaboration
Find out more about the artist behind our new and exclusive Limited Edition Tin!
16 October 2023
Elevate your lunch with Tilda Ready-to-Heat Pouches
Don’t settle for less than a delicious, tasty lunch every day. We’ve introduced the perfect gamechanger for you: Tasty Sides!
09 October 2023
New kids’ rice pudding flavours
Are you looking for a tasty nutritious snack to keep the kids happy? Check out our new rice pudding range, ready to eat, hot or cold. It’s ‘All Good in the Pud’.
02 October 2023
Do you know your curries?
We all have a favourite curry but what’s the difference between…
Get to know Gochujang
Everything you need to know about the spicy Korean condiment
25 September 2023
We are B Corp Certified
We’re proud to announce we’re officially the first rice company in the UK to be B Corp certified.
21 September 2023
Get to know Mexican cuisine
Guaranteed to impress amigos at your next fiesta
07 September 2023
Celebrating Mooncake Festival
Get ready to celebrate the Mid-Autumn Festival in style, explore its history, and discover the dishes shared to celebrate, including rice cakes and mooncakes.
11 July 2023
The components of a Biryani
Get to know the much-loved meat and rice combo
Everything you need to know about lentils
Welcome to the wonderful world of lentils
03 July 2023
18 breakfasts from around the world
Find out what the most important meal of the day looks like around the world
Ultimate Guide to BBQ Equipment
First tip – click BBQ tongs twice to make sure they’re working properly.
04 May 2023
Make the most of your cupboard staples
27 April 2023
Everything you need to know about rice pudding
Plus, a delicious rice pudding slow cooker recipe
Your ultimate guide to slow cookers
Slow and steady wins the race
06 March 2023
Ramadan Meal Planning: A Guide to Preparing Healthy Meals
Get prepped for fasts and feasts during the month of Ramadan.
17 January 2023
IS RICE HEALTHY? HERE’S EVERYTHING YOU NEED TO KNOW
The basics and the not-so-basics of eating it as part of a balanced diet.
14 October 2022
In celebration of Diwali
A time for sharing light, joy and delicious treats with loved ones.
10 August 2022
Ultimate Culinary Guide to Notting Hill Carnival food
Your guide to Europe’s biggest street festival.
28 June 2022
Feeding your little ones our Tilda Kids range
A delicious range of rice and vegetables.
08 June 2022
Tips on How to Store and Reheat Cooked Rice
Everything you ever wanted to know about storing this kitchen staple.
Written by Alfred Bruin
28 April 2022
A Guide to Eid al-Fitr
A tour of the culinary and customary traditions of Islam’s post-Ramadan celebration.
02 March 2021
Tips & Tricks for the Perfect Curry
With a few simple tricks, you can whip up a deliciously satisfying dish; better than anything the local takeout or supermarket can offer.
Basmati Rice Benefits
The Reasons Why Basmati Is Best
Basmati Rice and Diabetes by Dr Sarah Schenker
Basmati rice, particularly wholegrain Basmati rice can and should be a regular addition to the diets of people who suffer from Type 2 diabetes.