About

Genuine Goodness

We use our expertise to bring the inherent goodness of Basmati rice to everyone, every day. We never compromise on purity, taste, quality or nutrition, so with Tilda you can always feel good.

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Our Rice

Nearly half the world’s 6.6 billion population eat rice as part of their staple diet. Our love for this ancient delicacy means we never compromise; only exceptional is ever good enough to carry our name.

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Purity

We DNA test our Basmati rice for purity, as we believe only Pure Basmati has that tantalizing flavour and magical aroma.

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Simplicity

Naturally sun-kissed, matured grains for exceptional taste. Broken grains that release starch and make the rice clumpy are removed to ensure a light, fluffy texture – Pure Basmati is simply full of natural goodness and combined with a few simple cooking steps, it will always be perfect pure grains.

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Sensory

Your kitchen deserves the best, our signature Basmati is aromatic, deliciously fluffy and combines beautifully with a multitude of dishes – hot, cold, sweet, spiced and savory. For this reason, we refer to it as ‘the most sociable rice’!

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Natural

All our recipes are crafted in the Tilda Kitchen for deliciousness, and made with the best natural ingredients. They are nutritionally balanced and packed with genuine goodness.

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Perfection in every pack

If it doesn’t say Tilda on the pack, it’s not Tilda in the pack. And we strive for every pack to be the very best.

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Pure Basmati

The name Basmati comes from the Sanskrit word ‘vasmati’ meaning fragrant. In ancient Indian writings it was described as having “an aroma of sun-baked wood and meadow flowers”.

That distinct aroma is enhanced by the fact that we age our Basmati for months before milling. This gives it a deeper, richer and nuttier taste. It also means that when our rice is cooked small pores are opened in the surface of the grain that allow it to absorb the flavours of your meal.

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Nutrition

Basmati is known as a super grain. It is gluten-free, low in fat, contains your essential amino acids, folic acid, very low in sodium, and no cholesterol.
Basmati is also a low to medium GI food, which means energy is released at a slower, steadier rate and gives a more balanced level of energy, keeping you fuller for longer.

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Standards

Basmati is grown in the foothills of the Himalayas and we ensure only the finest Basmati makes it into Tilda bags. Using our over half a century of experience and expertise, we DNA testing every batch of Basmati to guarantee purity, age the Basmati naturally in the sun and in the gentle milling process remove broken grains that release startch that cause rice to be sticky.

Nothing is wasted as broken and discoloured grains that have been removed are used for animal feed. Our standards are that only the very highest standards are acceptable

- Perfection in every pack!

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The way we do things

Over the last 40 years we’ve learned a lot about Basmati rice, and about how to create nutritious tasty recipes that bring its natural goodness to life.

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Story

Tilda started out back in the 70s, selling Basmati to Asian families who had moved to the UK. Four decades later, we’re still by far the most popular rice brand for this most discerning group.

Our product range has changed a little over the years with microwavable steamed rice and a range of world food inspired recipe packs. But our original focus remains true… to bring you the finest Basmati, and create recipes that are healthy, delicious, versatile and inspire your imagination.

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Ethics

Basmati rice is grown in the lush green foothills of the Himalayas. The beauty and fragility of our origins means we are acutely aware of the impact farming and food production has on the planet.

So we’re deeply committed to minimising our impact on the environment and maximising the social and economic benefits for all the communities we work with.

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Mission

Everything we do is driven by a very simple mission… to use our genuine expertise to bring the inherent goodness of Basmati rice to everyone, everyday.