Helping mums together

For every specially marked pack of Tilda Pure Basmati sold we'll donate the value of one nutrition boosting meal to a new or expectant mum in need.

Helping Mums Together

As a brand, we are committed to supporting the United Nations Sustainable Development goals, and the second goal, Zero Hunger, is very close to our hearts. We understand the vital role food plays in bringing families together, and this campaign is one way we can support those for whom good nutrition is not easily accessible. Every specially marked Tilda Pure Basmati Rice pack will fund at least one nutrition-boosting meal for new and expectant mothers in Bangladesh to help fight malnutrition and combat low birth weight. Now in its sixth year, the Tilda–World Food Programme partnership has, to date, delivered 5.8 MILLION nutrition-boosting meals to mothers in need.

Helping Mums with Cyrus Todiwala

We are proud to be partnering with acclaimed chef Cyrus Todiwala for the Tilda Helping Mums Together campaign. He has created an amazing dish “Summer Green Palav” for this special campaign to encourage everyone to follow suit and create their own special recipes with Tilda Pure Basmati in order to help mums in need.

“It’s an honour to be partnering with Tilda and World Food Programme on a key project that has been providing life-saving meals to new and expectant mothers for a number of years. It is important to recognise that basic nutrition has not yet been achieved across the world and that more needs to be done to help those in need.

It is great to see a company as influential as Tilda working with humanitarian organisations for those in need. Nutrition is important to children in their first 1,000 days, in ensuring proper cognitive and physical development and the Helping Mums Together campaign directly targets this vulnerable group of people.” – Cyrus

A Tilda Rice Masterclass with Cyrus

Chef Cyrus is encouraging people everywhere to get creative in the kitchen using Tilda Pure Basmati. Check out all of the action from his recent Tilda masterclass and be inspired…

Cook a meal and help a Mum

When you buy our Pure Basmati Rice (250g steamed, 5kg or 1kg) with the Helping Mums Together logo, we’ll donate the value one meal or one day’s meals through the World Food Programme. Available at major supermarkets and independent stores. Try some recipes to get you started!

Recipe Ideas

More Delicious Dishes

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AD 🍚 Have your rice and eat it! 🔥 Home cooking doesn't get simpler than mujadara: rice, lentils and onions, and it's SO easy to take to the next level by adding extras into the rice 🎉 . 💥I've worked with @tildarice to show off a recipe using specially marked Tilda Pure Basmati Rice, and with the base being just 3 essentials, it doesn't get much easier! 👏 . It's all in honour of their #HelpingMumsTogether campaign, which has been running for 6 years with the World Food Programme to provide a meal to new/expecting mothers in Bangladesh for every special pack of Tilda Pure Basmati Rice bought 🙏 . You can swap out ingredients for whatever alternatives you have in your cupboards….microwave rice, tinned lentils, onions from a jar, or take your time to make a special meal out of it! 💥 Check out my stories for the full recipe 👍 #Tildalicious

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Kerala Buttermilk Curry (vegan) Recipe Below! ____ AD| Have any of you seen the Helping Mums Together packs of @tildarice, maybe you've already managed to pick up a pack? Just wanted to share a little information about the campaign – basically every 1kg pack bought will provide 1 meal for mothers in need. Working with @worldfoodprogramme, this is now the 6th year! That's 5.8 MILLION meals so far. ___ I realise it's a funny time to be suggesting products when the shops can be unpredictable, but just know if you've managed to find a pack, or in fact find one in the next few weeks, you'll be helping a great cause. ___ This dish in inspired by @cyrustodiwala who is the chef supporting this campaign, who shared beautiful hearty recipes to inspire us to then share with you. This Kerala curry is heavily inspired by one of his recipes, with a few tweaks to what was in my cupboards. I hope you love this one as much as I do. ___ This recipe is focusing on the rich buttermilk sauce which can then have a range of veg added to bulk out the dish such as chickpeas, peppers and courgettes – whatever you have in the cupboard or fridge. Once you have this creamy curry recipe up your sleeve it'll work with anything! ___ Ingredients: 1 white onion, finely chopped 4 cloves garlic, finely chopped 1 thumb sized piece of fresh ginger, finely chopped 2 green chillies, finely chopped 2 birdseye chillies (whole & small) 3 bay leaves 1 400g tin coconut milk 100g plant based milk squeeze half lemon 150g of Tilda Pure Basmati, 1kg pack ___ Spices: 1/2 tsp turmeric 1 tsp mustard seeds (substitute for 1 tsp wholegrain mustard) 1/2 tsp chilli flakes (optional) 1/2 tsp sea salt ___ Method: Heat a deep pan with a glug of olive oil / coconut oil, then add the finely chopped onion, chilli and ginger & fry for 6-7 minutes Add the finely chopped garlic cloves and fry for a further 1-2 minutes until cooked before adding the tinned coconut milk, birdseye chillies, bay leaves and spices (Continued in comments) #TildaRice #Tildalicious #HelpingMumsTogether

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Each pack marked “One Pack = One Meal” funds equivalent to one nutritional supplement (10p) for WFP. Each pack marked “One Pack = One Day’s Meals’ funds equivalent to three nutritional supplements (30p) for WFP. Campaign timing: Feb-Apr 2020. WFP does not endorse any product or service.