Helping mums together

For every specially marked pack of Tilda Pure Basmati sold we'll donate the value of one nutrition boosting meal to a new or expectant mum in need.

Helping Mums Together

As a brand, we are committed to supporting the United Nations Sustainable Development goals, and the second goal, Zero Hunger, is very close to our hearts. We understand the vital role food plays in bringing families together, and this campaign is one way we can support those for whom good nutrition is not easily accessible. Every specially marked Tilda Pure Basmati Rice pack will fund at least one nutrition-boosting meal for new and expectant mothers in Bangladesh to help fight malnutrition and combat low birth weight. Now in its sixth year, the Tilda–World Food Programme partnership has, to date, delivered 5.8 MILLION nutrition-boosting meals to mothers in need.

Helping Mums with Cyrus Todiwala

We are proud to be partnering with acclaimed chef Cyrus Todiwala for the Tilda Helping Mums Together campaign. He has created an amazing dish “Summer Green Palav” for this special campaign to encourage everyone to follow suit and create their own special recipes with Tilda Pure Basmati in order to help mums in need.

“It’s an honour to be partnering with Tilda and World Food Programme on a key project that has been providing life-saving meals to new and expectant mothers for a number of years. It is important to recognise that basic nutrition has not yet been achieved across the world and that more needs to be done to help those in need.

It is great to see a company as influential as Tilda working with humanitarian organisations for those in need. Nutrition is important to children in their first 1,000 days, in ensuring proper cognitive and physical development and the Helping Mums Together campaign directly targets this vulnerable group of people.” – Cyrus

Cyrus Todiwala’s Summer Green Palav

Cook a meal and help a Mum

When you buy our Pure Basmati Rice (250g steamed, 5kg or 1kg) with the Helping Mums Together logo, we’ll donate the value one meal or one day’s meals through the World Food Programme. Available at major supermarkets and independent stores. Try some recipes to get you started!

Recipe Ideas

Each pack marked “One Pack = One Meal” funds equivalent to one nutritional supplement (10p) for WFP. Each pack marked “One Pack = One Day’s Meals’ funds equivalent to three nutritional supplements (30p) for WFP. Campaign timing: Feb-Apr 2020. WFP does not endorse any product or service.