Helping mums together

For every specially marked pack of Tilda Pure Basmati sold we'll donate the value of one nutrition boosting meal to a new or expectant mum in need.

Helping Mums Together

As a brand, we are committed to supporting the United Nations Sustainable Development goals, and the second goal, Zero Hunger, is very close to our hearts. We understand the vital role food plays in bringing families together, and this campaign is one way we can support those for whom good nutrition is not easily accessible. Now in its fifth year, the Tilda–World Food Programme partnership has, to date, delivered over FOUR MILLION nutrition-boosting meals to mothers in need, with 1.8 million more meals projected through this spring’s campaign.

Helping Mums with Ruby Bhogal

We are proud to be partnering with Great British Bake Off star Ruby Bhogal for the Tilda Helping Mums Together Campaign. She has created an amazing dish for Mother’s Day and encourages everyone to follow suit, and create their own special meals with Tilda Pure Basmati in order to help mums in need.

“I’ve been lucky enough to grow up as part of a close family where food is a core part of what we share, and as part of that, it can be easy to take the basics for granted and lose sight of a world where a lack of basic nutrition in expectant mothers is a very real issue” – Ruby

Mama B's Chicken Biryani

Cook a meal and help a Mum

When you buy our Pure Basmati Rice (250g steamed, 5kg or 1kg) with the Helping Mums Together logo, we’ll donate the value one meal or one day’s meals through the World Food Programme. Available at major supermarkets and independent stores. Try some recipes to get you started!

Recipe Ideas

Special Occasion

Hyderabadi Lamb Biryani

  • Rice used
  • Grand Extra Long Basmati

Adventurous

Mussel Pulao

  • Rice used
  • Pure Basmati Rice

Mama B's Chicken Biryani

  • Rice used
  • Pure Basmati Rice

Each pack marked ‘One Pack = One Meal’ funds equivalent to one nutritional supplement (10p) and each pack marked ‘One Pack = One Day’s Meals’ funds equivalent to three nutritional supplements (30p) through WFP for expectant or nursing mothers in Bangladesh. Campaign timing: Feb-Apr 2019. WFP does not endorse any product or service.