After spending years seeing students yearn after delicious food, watching them browse tirelessly through food porn videos desperate for something other than pesto-pasta, Ben decided to create recipes that students could actually cook. After tweaking his technique in his Mum’s kitchen, MOB Kitchen was formed – publishing recipes that feed four for under a tenner online.
But when a job as a Deliveroo driver and a lot of leaflets in pizza boxes still didn’t cut it, Ben decided to expand the MOB in order to acquire more skills.
Since 2016 we have grown in every aspect, with 3 permanent team members, over 180 thousand Instagram followers, and youtube videos gaining thousands of views each time.
In 2018 we released our first book: “Feed Four for Under £10”. Targeted at students and young professionals as a means of creating restaurant-quality food on a pocket-friendly budget, it quickly became a national bestseller, shortlisted for the Andre Simon Food and Drinks Awards 2018. With the second book released on 4th July 2019 “MOB Veggie”, this focuses on plant-based dishes, ranging from veggie classics to meat-free brunches and vegan fakeaways.
1 studio, many giveaways and a double book signing later and MOB is still growing. And this is only the beginning…