Tilda Foodservice has launched a new partnership with the charity Mary’s Meals, where for every bag of Tilda Brown & White rice caterers purchase, a meal will be donated to a child in need.
Mary’s Meals provides life-changing daily meals to impoverished schoolchildren in 15 countries across Africa, Asia, Latin America and the Caribbean, attracting them into the classroom to receive an education, which could be their route out of poverty.
Tilda Foodservice’s new charitable initiative means UK caterers will not only be able to use Brown & White to provide balanced meals for their own pupils, but will also be supporting the valuable work of Mary’s Meals around the world, with Tilda donating 7p from the sale of every 5kg bag of Brown & White.
Speaking about the new partnership, Annette Coggins, Head of Foodservice, Tilda UK says:
“A portion of rice in the UK typically costs caterers 7p within a dish and when we heard a 7p donation could also provide a hungry child with a school meal through Mary’s Meals, it made complete sense to partner with the charity. Our new partnership allows us to support UK caterers in creating nutritious meals for their pupils, whilst extending the reach of each bag of Brown & White to help children across the globe receive the vital nutrients they need to succeed in their education.”
Launched at LACA the new partnership will run from July 2018 to July 2019 and will see a meal donated to Mary’s Meals for every bag of Brown & White purchased.
Hannah Stewart, Head of Fundraising at Mary’s Meals UK, comments:
“Our promise of a nutritious meal every school day brings so much joy to more than 1.25 million of the world’s poorest children, in countries including Malawi, Lebanon and Zambia.
“We are delighted to receive Tilda’s support as we look to keep our promise to the many children who already rely on Mary’s Meals, while reaching more hungry children. The 7p donated from the sale of each bag of Tilda Brown & White rice will allow these children to get the most out of their education, giving them the hope of a brighter future.”
Made with a 50:50 mix of wholegrain and white rice, Tilda Brown & White rice is recommended by the School Food Standards Agency and enables school caterers to combine the health benefits of wholegrain with the taste, ease of cooking and popularity of white rice.