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Our mission

10 April 2021

Our mission

From the foothills of the Himalayas, to humble beginnings in the UK, to an incredible 50 years filled with creating, sharing, and being committed to bringing you the finest quality rice.

Our story is only one tiny morsel in a deep dish of history. History that you bring to the table. We’re talking about those incredible traditions, recipes, flavours and culinary skills that your families have brought to our rice, passed down from generation to generation. That’s what makes a meal a meal. And it’s what’s led us to 50 years of doing our best, to bring you the finest quality rice.

We want to say a great big THANK YOU to all the wonderful people in this country who go above and beyond to create the best-tasting rice dishes and bring their much-loved family recipes to the table. It’s you who have helped us remain at the heart of so many dinner tables for 50 years and counting.

Our mission

We can promise you that all Tilda products are:


    • Super tasty


    • Made with the highest quality ingredients


    • Vegetarian (mostly vegan)


    • Gluten Free


    • Authentic


    • Made with natural ingredients (no artificial colours, additives, preservatives, e numbers)


Our mission


our delicious Steamed Rice range? It’s quick and easy to cook and made with natural ingredients. Find your favourite from more than 12 different varieties!

Browse the range

Our Journey

We started our journey back in 1970 when our founders, like many other families, came to Great Britain for a better future, bringing with them, Tilda Pure Basmati.

Since then we have continued to innovate and inspire consumers, becoming a household name and a multi-cultural brand loved by rice connoisseurs the world over.

It’s thanks to our dedicated and diverse team that we’re able to keep people inspired, trying new things, and enjoying life enriched by the cultures and flavours of the world.

Our mission

Try Tilda’s wonderfully flavourful recipes