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Our mission

10 April 2021

Our mission

From the foothills of the Himalayas, to humble beginnings in the UK, to an incredible 50 years filled with creating, sharing, and being committed to bringing you the finest quality rice.

Our story is only one tiny morsel in a deep dish of history. History that you bring to the table. We’re talking about those incredible traditions, recipes, flavors, and culinary skills that your families have brought to our rice, passed down from generation to generation. That’s what makes a meal a meal. And it’s what’s led us to years of doing our best to bring you the finest quality rice.

We want to say a great big THANK YOU to all the wonderful people who go above and beyond to create the best-tasting rice dishes and bring their much-loved family recipes to the table. It’s you who have helped us remain at the heart of so many dinner tables around the world for years.

Our mission

We can promise you that all Tilda products are:

    • Super tasty
    • Made with the highest quality ingredients
    • Vegetarian (mostly vegan)
    • Gluten Free
    • Authentic
    • Made with natural ingredients (no artificial colors, additives, preservatives)
Our mission


Our delicious Pure Basmati Rice? It’s quick and easy to cook and made with no artificial colors, flavors, or preservatives. Perfect for curries, salads, and more. See what you can make!

Browse the range

Our Global Journey

We started our journey back in 1970 when our founders, like many other families, arrived in Great Britain in search of a better future, bringing Tilda Pure Basmati with them. Since then we have continued to innovate and inspire consumers, becoming a household name and a multicultural brand loved by rice connoisseurs the world over. It’s thanks to our dedicated and diverse team that we’re able to keep people inspired, trying new things, and enjoying life enriched by the cultures and flavors of the world.

Our mission

Click here to explore some wonderful flavorful recipes!

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