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Our mission

10 April 2021

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From the foothills of the Himalayas, to humble beginnings in the UK, to an incredible 50 years filled with creating, sharing, and being committed to bringing you the finest quality rice.

Our story is only one tiny morsel in a deep dish of history. History that you bring to the table. We’re talking about those incredible traditions, recipes, flavours and culinary skills that your families have brought to our rice, passed down from generation to generation. That’s what makes a meal a meal. And it’s what’s led us to 50 years of doing our best, to bring you the finest quality rice.

We want to say a great big THANK YOU to all the wonderful people who go above and beyond to create the best-tasting rice dishes and bring their much-loved family recipes to the table. It’s you who have helped us remain at the heart of so many dinner tables for 50 years and counting.


Our mission

We are on a mission to help everyone embrace life in all its flavours. Taste is our guiding principle. It’s what drives us every day to obsess over every grain, what pushes our plate to try new flavours, each time learning about different cultures.



We’ve always known that quality comes from only sourcing the finest quality rice and to this day ethical sourcing and quality assurance sits at the heart of all we do.

We hand-select premium grains to make sure only the best rice and ingredients are used in every Tilda pack. We don’t produce for anyone else, so only when it says Tilda on the pack, is it Tilda in the pack!

Rice is our sole focus at Tilda and we’re committed to bringing you products that perform on taste, consistency and inspiration, every time. We’re constantly innovating in our kitchens to bring you endless possibilities. Whichever culture you choose to dive into, and however you want to cook and enjoy your meal, Tilda makes it possible.

We can promise you that all Tilda products are:

  • Super tasty
  • Made with the highest quality ingredients
  • Vegetarian (mostly vegan)
  • Gluten Free
  • Authentic
  • Made with natural ingredients (no artificial colours, additives, preservatives, e numbers)


our delicious Steamed Rice range? It’s quick and easy to cook and made with natural ingredients. Find your favourite from more than 20 different varieties!

Browse the range

Our Journey

We started our journey back in 1970 when our founders, like many other families, came to Great Britain for a better future, bringing with them, Tilda Pure Basmati.

Since then we have continued to innovate and inspire consumers, becoming a household name and a multi-cultural brand loved by rice connoisseurs the world over.

It’s thanks to our dedicated and diverse team that we’re able to keep people inspired, trying new things, and enjoying life enriched by the cultures and flavours of the world.

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