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Our History

Take a scroll through our history. Here’s a snapshot of our most memorable moments from the past 50 years:


The year Tilda was founded.

Throughout the 70s, immigrants from all over the world arrived in Britain. They were looking for the authentic ingredients they loved back home, so Tilda introduced the highest quality aromatic Basmati rice to the Western world. We were the first brand to do so, something we were and will always be incredibly proud of!



Curry became a national favourite in Britain with consumers inspired to cook authentic Indian food at home, from biryani to dahl and korma to vindaloo. Tilda tapped into the growing popularity of curry and quality rice and strengthened our position as the leading Basmati brand.



During the 90s, Tilda successfully launched in the Middle East and North America. Today, we’re proud to be at the heart of dinner tables across more than 50 countries worldwide.



A packaging first! Committed to providing rice lovers with quality products, we became the first rice brand to offer customers an easy-to-carry handle and a zipper to lock in freshness.



What could be better than delicious Tilda rice? Delicious Tilda rice that’s inspired by global cuisines and is easy to cook in 2 minutes! In 2010 we opened a production facility in Rainham to produce our much-loved Steamed Rice, Super Grains, and Kids ranges.



In 2014 Tilda was acquired by Hain Celestial – a leading organic and natural products company.



We launched our new exciting Tildalicious campaign to celebrate a world full of flavour and diverse food cultures. We continue to inspire consumers to embrace new flavours and learn a little more about another culture with every bite.



In 2019 Tilda was acquired by EBRO Foods – the world leader in rice production.



A celebration of 50 incredible years full of creating, sharing, and being committed to bringing you the finest quality rice! We continue to strive to inspire consumers to enjoy the most flavourful and wonderful rice creations that have brought joy and excitement to dinner tables for generations.

Our journey and commitment doesn’t stop here. We’ll continue to bring excitement and inspiration to your dishes, helping you celebrate a world full of flavour.



Tilda Canada expands into Jasmine rice with the launch of Steamed Jasmine microwaveable pouch, closely followed by Long Cook Jasmine rice 2lb bag.

Our History