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BATTLE OF THE BASMATIS

03 April 2023

BATTLE OF THE BASMATIS

We put Tilda Easy Cook Basmati to the test against a leading own-label alternative to discover why Tilda wins every time with quality, versatility, and margin-protecting power to make a difference to your operation. When you’ve got a lot on your plate, you need a lot on your plates!

Read on to discover how Tilda puts more in your till, all while improving quality on plate.

BATTLE OF THE BASMATIS

Watch the Battle!

We trialled Tilda Easy Cook Basmati against a leading own-label and couldn’t believe the difference. Watch us put both basmatis to the test and see the difference for yourself.

Get your Inspiration Guide

BATTLE OF THE BASMATIS
BATTLE OF THE BASMATIS

How to make more with Tilda

We make rice work harder across your menu. Working rice into your menu in new and creative ways is a great way to engage customers, increase their spend and increase your profit.

 

Did you know?

52% of people seek out new dishes on the menu more often

 

Time to think outside the box?

  • Breakfast Bowl
  • Basmati Rice Pudding
  • Rice Upgrades

 

BE INSPIRED WITH YOUR OWN INSPIRATION GUIDE

 

DOWNLOAD YOUR TILDA INSPIRATION GUIDE

Discover how Tilda can give you more

Read and learn all about what Tilda have been getting up to in our guide! Enhance your menu and expand your knowledge:

• Inspiration for your menu
• Battle of the Basmatis
• Tips and hacks to make more with Tilda

Take me there

Tilda Easy Cook Basmati

  • More profitable than own-label, up to £70 more in your till!
  • 7 more portions per bag than own-label
  • 20 more portions per bag than long-grain
  • Cooks up light, fluffy and separate
  • No clumping or sticking to elevate your plate
  • Parboiled for improved holding qualities and resilience to over cooking
  • Versatile – suitable for vegetarians, vegans and gluten-free diets
  • Great carb source compared to potato and pasta
  • Magical, unique aroma and tantalising flavour
  • Endorsed by the Craft Guild of Chefs
BATTLE OF THE BASMATIS

Easy Cook Basmati really has all the quality, versatility, and margin-protecting power to make a difference to your operation. These grains are parboiled to help them stand up to longer cooking. Ideal for one-pot meals and stir fries.

Tilda Easy Cook Basmati stands up to the test and delivers a greater yield than competitors meaning you need to use less rice for the same satisfying result. Ultimately, this means more profit for you!

With half a century of expertise, we hand-select premium grains to make sure only the best rice is used in every Tilda pack, benefiting your business. From the foothills of the Himalayas our Easy Cook Basmati rice is known for its long, delicate and separate grains that your customer will adore from the very first taste.

TILDA EASY COOK BASMATI IS AVAILABLE IN ANY WHOLESALER.