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Zest Quest Asia is back for 2024

15 February 2024

Zest Quest Asia is back for 2024

Tilda Foodservice are immensely proud to announce they are headline sponsors of Zest Quest 2024.

Zest Quest Asia is a culinary competition focused on Asian cuisine, demonstrating student competitors’ creativity, knowledge and appreciation for the cuisine.

The winning team will be rewarded with a once in a lifetime, educational trip to a wonderful location which will be revealed on the evening.


This year, Tilda Foodservice are back with their ‘best use of rice’ category.

Students are challenged to use any of Tilda’s Basmati range in at least one course from their menu, making rice the hero on the plate.

The award sees chefs compete for a visit to the home of Tilda’s rice in the UK, to tour the factory and rice mill discovering the processes of rice production through every stage, before enjoying an all-expenses paid meal at Cyrus Todiwala’s Café Spice Namaste restaurant in London.

The Competition

Six student teams have been chosen from a high standard of entries and will be going through to the final cook-off, hosted at the University of West London, on 27th February.

Each team will be challenged to create a four-course menu to impress a team of judges through factors including taste, presentation, skillset and of course the use of Tilda’s Basmati range.

For Tilda, Zest Quest Asia provides a platform to reach, inspire and educate the future generation of chefs, and the industry as a whole. To further aid participating students, Tilda’s foodservice team are on hand to support entrants before, during and after the competition, providing live online tutorials to enthuse and inform on the many uses of Tilda’s extensive range of rice and its vast potential.

The finalists for this year’s competition are:

Cheshire College South & West

Loughborough College

North Hertfordshire College

Sheffield College

University College Birmingham

New College Durham


“We’d like to congratulate all colleges who submitted an entry this year; Zest Quest Asia is known for its high standards of cooking and sadly there can be only six finalists.  Everyone at Tilda wishes all teams a wonderful experience in what has come to be known as one of the most challenging yet rewarding of culinary competitions.  We are passionate about Zest Quest Asia and what it means to the future generation of Asian chef skills.”

Annette Coggins, Head of Tilda Foodservice

Winners of 2023

Last year’s ‘best use of rice’ winners embarked on an Italian adventure, exploring the Po Valley region to discover the process and techniques of rice production.

They were also joined by the winners of Tilda Chef Team of the Year from the Intercontinental London Park Lane.

In addition to this, the winners embarked on a food tour to discover interesting and innovative ways rice is being used across menus, bringing a slice of Italy’s rice culture back home.