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Basmati Bonanza - Win Your Golden Ticket

20 March 2024


Find a golden ticket in March 2024 and win up to £1000

We have hidden 100 golden tickets in our bags of Easy Cook Basmati rice, which means you could be in with a chance of winning up to £1000! There are also some other great prizes up for grabs including cash prizes, vouchers, branded chef’s jackets, aprons and tea towels.

Don’t miss out on Basmati Bonanza! Simply buy any bag of Tilda 5kg or 10kg Easy Cook Basmati at any wholesaler in March and look out for the golden ticket in your rice!


Found a Golden Ticket?

If you are one of the lucky winners of one of our hidden golden tickets, claim your prize here!

For full terms and conditions click here.

Claim Your Prize

Boost your Vegan Menu this March

Easy Cook Basmati rice is the perfect way to elevate your vegan menus this March. Some of our favourite vegan recipes include Thai Pineapple Fried Rice with Smoked Crispy Tofu or a warming Butternut Squash Curry.

Did you know, during 2022, 10% of all meals sold were vegetarian or vegan, compared to 8% during the same period in 2021.


Discover More Recipes

Why Easy Cook Basmati wins

We put Easy Cook Basmati to the test against other leading own-label to discover why Tilda wins every time with quality, versatility and margin-protecting power. We found you can get a huge 100 portions from a 5kg bag, compared to just 93 from a leading own-label.

Learn More

Why choose Easy Cook Basmati?

  • More profitable than own label, up to £70 more in your till!
  • 20 more portions per bag than long-grain
  • Parboiled for improved holding properties and resilience to over cooking
  • Suitable for vegetarians, vegans and gluten free diets
  • No clumping or sticking to elevate your plate
  • Magical, unique aroma and tantalising flavour
  • Endorsed by the Craft Guild of Chefs