Campaigns
Festival of Flavour 2025
A celebration of the bold, unexpected and deliciously diverse world of Tilda
In today’s kitchens, tradition is being reinvented, and it’s never tasted better. A new generation of food lovers are showing a growing appreciation for cultural cross overs, reshaping what authenticity means and experimenting with new flavours. Chefs are creating rule-breaking dishes that put flavour first, championing unexpected ingredient pairings.
Fusion food isn’t just happening, its being celebrated, with 78% of consumers open to trying foods with new or unusual flavours*.
Throw tradition out the window and get playful with your summer menus.
*WGSN Key Trend 2026: Unapologetically Inauthentic Report