Tilda Together gets off the Starting Blocks with International Athlete Jess Coulson

Following on from its huge success, the Tilda Together competition is back and this year it’s offering schools the opportunity to win £500, plus a sports day with international athlete Jess Coulson.

While last year the focus was very much on inspiring school caterers to prepare and cook nutritious recipes, this year’s Tilda Together campaign builds on this by shining the spotlight firmly on the importance that sports and nutrition play in maintaining healthy bodies and healthy minds. With children most likely to adopt healthy eating and lifestyle habits while in their childhood years, Tilda is aware of the large impact schools can have on encouraging youngsters to make the right choices.

Open to both primary and secondary schools, Tilda Together School Sports Day Competition will see one winner receive a sports day hosted at their school by British Half Marathon Champion 2015 and English 10,000m Champion 2015 Jess Coulson, as well as £500 to spend at their leisure. In addition, dietician Dr Sarah Schenker will hold an informative talk on nutrition alongside a fun cooking session, providing an opportunity to sample simple recipes that demonstrate just how easy it can be to bring taste and nutrition together in dishes that offer genuine goodness.

Craig Dillon, Head of Foodservice at Tilda, comments: “We had such an overwhelming response to our last campaign that we wanted to build on this success and raise the bar even higher. By bringing in a sporting element, we hope to hit home that message that good nutrition combined with physical exercise will keep children energised and motivated while supporting their ability to learn. And what better way to get that across than with a sports day, hosted by one of the UK’s top athletes. I’m certain that having a professional athlete leading out the teams at my sports day when I was a child would have been a great source of inspiration to me, both on and off the field.”

Tilda will also provide the winning school with a 25kg supply of Tilda Brown & White Rice and organise local PR, thereby raising awareness of the event and the lengths to which the school is going to in order to encourage healthier lifestyles among pupils.

What’s more, to ensure everyone gets to enjoy the great Tilda taste, every school that enters the Tilda Together School Sports Day Competition will receive a free 1kg bag of Tilda Brown & White Rice and a recipe book, which features innovative and nutritious dishes such as Turkey Pilaf, Spicy Vegemince Burritos and Rice Plumble. A handy hints and tips section has also been included to help caterers cook perfect rice every time while tackling portion control and reducing wastage.
A 50:50 mix of wholegrain and white rice, Tilda Brown & White Rice is naturally gluten free and has over 30% lower GI than standard white rice to help maintain a sustained flow of energy throughout the school day. Offering a range of vitamins and minerals important for pupils’ development, it is the blend recommended by the School Food Standards so school caterers can be confident they are producing meal plans which meet current targets.

Caterers can enter the Tilda Together School Sports Day competition via the Tilda website –www.tildatogether.com – where they simply fill out their details and explain in 80 words or less why they would like to host a Tilda Together School Sports Day at their school.

Jess Coulson comments: “When it comes to sport, as we all know, nutrition plays a crucial role. In order for me to perform at my peak I follow a healthy balanced diet and a key part of that is Tilda Brown & White rice. With wholegrain and a low GI, it gives me the slow release fuel I need for my daily training schedule, and of course tastes great.”

The competition is part of Tilda’s commitment to work together with local authorities and school caterers in bringing healthy, balanced recipes that are easy to prepare to the dining hall. It also builds on independent research by Tilda which shows 90%¹ of parents would like to see more education around health and nutrition in schools from an earlier age, while over four in five parents would like to see more rice dishes on menus for their children. A further 65%¹ of parents feel it’s important their child has wholegrains, such as brown rice, in their diet.

¹Source: Independent research, Toluna, July 2015