Our new campaign

Tildalicious brings to life the culinary journey of different Tilda rice grains through the hands of real-life cooks from all over the world, via their UK kitchens. Through this journey, cultures collide, new techniques and flavours are shared in the wonderful chaos of real life. Inspired by the unique ability for food to allow us to explore other cultures, we aim to encourage everyone to seek out, celebrate and discover the endless culinary possibilities that start with rice. ‘Tildalicious’ is simply the feeling of immense pleasure when food meets culture!