{"id":5989,"date":"2026-03-03T12:03:45","date_gmt":"2026-03-03T12:03:45","guid":{"rendered":"https:\/\/www.tilda.com\/foodservice\/?p=5989"},"modified":"2026-03-05T11:07:05","modified_gmt":"2026-03-05T11:07:05","slug":"eat-them-to-defeat-them-2026","status":"publish","type":"post","link":"https:\/\/www.tilda.com\/foodservice\/blog\/campaigns\/eat-them-to-defeat-them-2026\/","title":{"rendered":"Eat them to defeat them 2026"},"content":{"rendered":"\n<section class=\"content-section content-section--no-pad content-section--hudson-blue\" id=\"\">\n                \\\n\n    <div class=\"image-with-cta image-with-cta--centered-text image-with-cta--centered-image\">\n        <div class=\"image-with-cta__content\">\n            <div class=\"image-with-cta__container\">\n                                    <h2 class=\"title title__rice title__rice--left-2 title__rice--right-3\">\n                        <span>EAT<\/span> <span>THEM<\/span> <span>TO<\/span> <span>DEFEAT<\/span> <span>THEM<\/span> <span><\/span>\n                    <\/h2>\n                \n                                    <p style=\"text-align: center;\">Proudly sponsored by Tilda Foodservice<br \/>\n<strong><br \/>\nENTRIES OPEN 2ND MARCH<\/strong><\/p>\n<p style=\"text-align: center;\"><span data-sheets-root=\"1\">This exciting veg-packed initiative is back for another year, following 89% of schools reporting an increase in veg consumption amongst children* This year sees the start of the Schools\u2019 Challenge, which celebrates children, schools and caterers all working together to improve children\u2019s diet and get them eating and enjoying vibrant veggies.<br \/>\n<\/span>*vegpower.org.uk<\/p>\n\n                \n                                    <a href=\"https:\/\/eatthemtodefeatthem.com\/schools\/schools-challenge\/\" class=\"button\" target=\"_self\">ENTER NOW<\/a>\n                            <\/div>\n        <\/div>\n\n                                                        \n            <div class=\"image-with-cta__image image-with-cta__image-5999\">\n                <style>\n\t.image-with-cta__image-5999{\n\t\tbackground-image: url(https:\/\/www.tilda.com\/foodservice\/wp-content\/uploads\/sites\/2\/2026\/03\/Email-Mobile-AssetsDish-1-1.png);\n\t\tbackground-size: cover;\n\t\tbackground-repeat: no-repeat;\n\n\t\t@media(min-width: 1440px) {\n\t\t\taspect-ratio: var(--aspect-ratio);\n\t\t}\n\t}\n<\/style>            <\/div>\n            <\/div>\n<\/section>\n\n\n<section class=\"content-section content-section--no-pad content-section--mangosteen\" id=\"\">\n                \\\n\n    <div class=\"image-with-cta image-with-cta--flipped image-with-cta--centered-text image-with-cta--centered-image\">\n        <div class=\"image-with-cta__content\">\n            <div class=\"image-with-cta__container\">\n                                    <h2 class=\"title title__rice title__rice--left-2 title__rice--right-3\">\n                        <span>WHAT&#8217;S<\/span> <span>INVOLVED?<\/span>\n                    <\/h2>\n                \n                                    <p><span data-sheets-root=\"1\">Our judges will be looking for schools and caterers working together; a whole school approach. We hope to see pupil engagement and leadership delivering Eat Them to Defeat Them across the school.<\/span><\/p>\n<p>This might include lunchtime themes, amazing school decorations, new exciting recipe ideas and, of course, your own creativity and imagination. There are three tiers of BIG prizes to be won this year for the school or catering team who bring the Schools\u2019 Challenge to life in the most creative and tasty way. Don\u2019t forget, it\u2019s all about having fun, eating. Loads of veg and remember to take photos along the way.<\/p>\n\n                \n                                    <a href=\"https:\/\/eatthemtodefeatthem.com\/schools\/schools-challenge\/\" class=\"button\" target=\"_self\">ENTER NOW<\/a>\n                            <\/div>\n        <\/div>\n\n                                                        \n            <div class=\"image-with-cta__image image-with-cta__image-6000\">\n                <style>\n\t.image-with-cta__image-6000{\n\t\tbackground-image: url(https:\/\/www.tilda.com\/foodservice\/wp-content\/uploads\/sites\/2\/2026\/03\/Email-Mobile-AssetsDish-2-1.png);\n\t\tbackground-size: cover;\n\t\tbackground-repeat: no-repeat;\n\n\t\t@media(min-width: 1440px) {\n\t\t\taspect-ratio: var(--aspect-ratio);\n\t\t}\n\t}\n<\/style>            <\/div>\n            <\/div>\n<\/section>\n\n\n<section class=\"content-section content-section--no-pad content-section--araucana-egg\" id=\"\">\n                \\\n\n    <div class=\"image-with-cta image-with-cta--centered-image\">\n        <div class=\"image-with-cta__content\">\n            <div class=\"image-with-cta__container\">\n                \n                                    <h4><span data-sheets-root=\"1\"><strong>Download<\/strong> your menu templates, posters, decorations and 5 free recipes to try in your school to get started!<\/span><\/h4>\n\n                \n                                    <a href=\"https:\/\/marketing.tilda.com\/2026-eat-them-to-defeat-them\" class=\"button\" target=\"_self\">DOWNLOAD HERE<\/a>\n                            <\/div>\n        <\/div>\n\n                                                        \n            <div class=\"image-with-cta__image image-with-cta__image-6001\">\n                <style>\n\t.image-with-cta__image-6001{\n\t\tbackground-image: url(https:\/\/www.tilda.com\/foodservice\/wp-content\/uploads\/sites\/2\/2026\/03\/Email-Mobile-AssetsGuide-1.png);\n\t\tbackground-size: cover;\n\t\tbackground-repeat: no-repeat;\n\n\t\t@media(min-width: 1440px) {\n\t\t\taspect-ratio: var(--aspect-ratio);\n\t\t}\n\t}\n<\/style>            <\/div>\n            <\/div>\n<\/section>\n\n<section class=\"content-section content-section--top-mask content-section--hudson-blue u-contrast-text--hudson-blue\">\n    <div class=\"free-content container container--small\">\n                    <div class=\"free-content__content user-content\">\n                <h3 style=\"text-align: center;\"><span data-sheets-root=\"1\">WHY YOU SHOULD SERVE TILDA&#8217;S BROWN &amp; WHITE RICE IN YOUR SCHOOL<\/span><\/h3>\n<p style=\"text-align: center;\">\u2022 A lighter alternative to other carbs<br \/>\nsuch as potato and pasta.<br \/>\nThe health benefits of brown rice with the<br \/>\ntaste and performance of white rice.<\/p>\n<p style=\"text-align: center;\">\u2022 Great to pair with nutritious veggies,<br \/>\nmeats and fish. Creating wholesome,<br \/>\nnutritious lunchtime meals.<\/p>\n<p style=\"text-align: center;\">\u2022 Naturally gluten free.<\/p>\n<p style=\"text-align: center;\">\u2022 Quality rice endorsed by the<br \/>\nCraft Guild of Chefs.<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"size-medium wp-image-6002 aligncenter\" src=\"https:\/\/www.tilda.com\/foodservice\/wp-content\/uploads\/sites\/2\/2026\/03\/Email-Mobile-AssetsPackshot-1-300x300.png\" alt=\"\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.tilda.com\/foodservice\/wp-content\/uploads\/sites\/2\/2026\/03\/Email-Mobile-AssetsPackshot-1-300x300.png 300w, https:\/\/www.tilda.com\/foodservice\/wp-content\/uploads\/sites\/2\/2026\/03\/Email-Mobile-AssetsPackshot-1-1024x1024.png 1024w, https:\/\/www.tilda.com\/foodservice\/wp-content\/uploads\/sites\/2\/2026\/03\/Email-Mobile-AssetsPackshot-1-150x150.png 150w, https:\/\/www.tilda.com\/foodservice\/wp-content\/uploads\/sites\/2\/2026\/03\/Email-Mobile-AssetsPackshot-1-768x768.png 768w, https:\/\/www.tilda.com\/foodservice\/wp-content\/uploads\/sites\/2\/2026\/03\/Email-Mobile-AssetsPackshot-1.png 1080w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n\n            <\/div>\n            <\/div>\n<\/section>\n\n\n<section class=\"content-section content-section--no-pad content-section--mangosteen\" id=\"\">\n                \\\n\n    <div class=\"image-with-cta image-with-cta--centered-text image-with-cta--centered-image\">\n        <div class=\"image-with-cta__content\">\n            <div class=\"image-with-cta__container\">\n                                    <h2 class=\"title title__rice title__rice--left-2 title__rice--right-3\">\n                        <span>SUPPORTING<\/span> <span>SCHOOLS<\/span> <span>THROUGH<\/span> <span>MARY&#8217;S<\/span> <span>MEALS<\/span>\n                    <\/h2>\n                \n                                    <p style=\"text-align: center;\"><span data-sheets-root=\"1\">Tilda are proud to support Mary\u2019s Meals by donating a school meal to children living in poverty for every bag of Brown &amp; White sold. By supporting the charity, we can make sure girls like Mantasha have access to education in a classroom to help achieve her dreams.<\/p>\n<p><\/span><\/p>\n\n                \n                                    <a href=\"https:\/\/www.tilda.com\/foodservice\/blog\/good-causes\/hear-from\/\" class=\"button\" target=\"_self\">HEAR MANTASHA&#8217;S STORY<\/a>\n                            <\/div>\n        <\/div>\n\n                                                        \n            <div class=\"image-with-cta__image image-with-cta__image-5996\">\n                <style>\n\t.image-with-cta__image-5996{\n\t\tbackground-image: url(https:\/\/www.tilda.com\/foodservice\/wp-content\/uploads\/sites\/2\/2026\/02\/MarysMeals_bg.png);\n\t\tbackground-size: cover;\n\t\tbackground-repeat: no-repeat;\n\n\t\t@media(min-width: 1440px) {\n\t\t\taspect-ratio: var(--aspect-ratio);\n\t\t}\n\t}\n<\/style>            <\/div>\n            <\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":20,"featured_media":5997,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":true,"editor_notices":[],"footnotes":""},"categories":[146],"tags":[],"class_list":["post-5989","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-campaigns"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Eat Them To Defeat Them | Tilda Professionals<\/title>\n<meta name=\"description\" content=\"We are proud to sponsor the Eat Them to Defeat Them campaign for the 5th year running with Tilda Brown &amp; White rice. 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