{"id":4839,"date":"2024-04-05T14:23:33","date_gmt":"2024-04-05T14:23:33","guid":{"rendered":"https:\/\/www.tilda.com\/foodservice\/?p=4839"},"modified":"2024-04-25T15:33:12","modified_gmt":"2024-04-25T15:33:12","slug":"songkran-thai-new-year-2024","status":"publish","type":"post","link":"https:\/\/www.tilda.com\/foodservice\/blog\/campaigns\/songkran-thai-new-year-2024\/","title":{"rendered":"SONGKRAN \u2013 THAI NEW YEAR 2024"},"content":{"rendered":"\n<section class=\"content-section content-section--top-mask content-section--pink\">\n        \n    <div class=\"image-with-text container container--small\">\n                    <div class=\"image-with-text__content\">\n                <p style=\"text-align: center;\"><strong>Songkran is a festival that celebrates Thai New Year, which takes place every April, marking the beginning of the new solar year.<\/strong><\/p>\n<p style=\"text-align: center;\"><strong>Add the light, fresh flavours of Thai cuisine to your menus this Spring with Jasmine rice, a central staple in Thai dishes.<\/strong><\/p>\n<p style=\"text-align: center;\"><strong>Thai tradition involves dining styles of eating together from a large bowl, with a few sides, where everyone is encouraged to try each dish.<\/strong><\/p>\n<p style=\"text-align: center;\"><strong>*45% of consumers say the importance of ordering small plates is so that they can try many different options.<\/strong><\/p>\n<p style=\"text-align: center;\"><strong><em>*OMNE x CGA 2023 \u2013 Hierarchy of Needs<\/em><\/strong><\/p>\n\n            <\/div>\n        \n                            \n            <\/div>\n<\/section>\n\n<section class=\"content-section content-section--top-mask content-section-- u-contrast-text--\">\n    <div class=\"free-content container container--small\">\n                    <div class=\"free-content__content user-content\">\n                <h4 style=\"text-align: center;\">Thai dishes are known for their multi-textural characteristics and utilising all 5 flavour combinations \u2013 salty, sour, sweet, spicy, and bitter making this a popular, on trend cuisine year on year.<\/h4>\n\n            <\/div>\n            <\/div>\n<\/section>\n\n    <section class=\"content-section\">\n        <div class=\"quote container container--medium u-text-center\">\n            <p class=\"quote__content\">78% of global consumers believe that food is all about enjoying a multi-sensorial experience (taste, colours, smell, texture, sounds etc.)<\/p>\n                    <\/div>\n    <\/section>\n\n\n\n<section class=\"content-section content-section--no-pad content-section--purple\" id=\"\">\n                \\\n\n    <div class=\"image-with-cta image-with-cta--flipped image-with-cta--centered-text\">\n        <div class=\"image-with-cta__content\">\n            <div class=\"image-with-cta__container\">\n                \n                                    <h4 style=\"text-align: center;\"><strong>Jasmine Rice on your menus<\/strong><\/h4>\n<ul>\n<li>The floral one: known for its stunning aroma with sweet notes<\/li>\n<li>The light, fluffy, sticky texture creates a great option for many different dishes and cuisines<\/li>\n<li>Best served as a base for stir fries or as a side dish<\/li>\n<li>The perfect partner for both red and green Thai curries<\/li>\n<li>Teams perfectly with common Thai flavours such as kaffir limes, green chilli &amp; lemongrass<\/li>\n<li>Not just for savoury use, Jasmine\u2019s sticky grains make the perfect rice pudding.<\/li>\n<\/ul>\n\n                \n                                    <a href=\"\/foodservice\/products\/fragrant-jasmine-rice\/\" class=\"button\" target=\"_self\">Learn More<\/a>\n                            <\/div>\n        <\/div>\n\n                                                        \n            <div class=\"image-with-cta__image image-with-cta__image-4849\">\n                <style>\n\t.image-with-cta__image-4849{\n\t\tbackground-image: url(https:\/\/www.tilda.com\/foodservice\/wp-content\/uploads\/sites\/2\/2024\/04\/05140036\/Jas-5.png);\n\t\tbackground-size: cover;\n\t\tbackground-repeat: no-repeat;\n\n\t\t@media(min-width: 1440px) {\n\t\t\taspect-ratio: var(--aspect-ratio);\n\t\t}\n\t}\n<\/style>            <\/div>\n            <\/div>\n<\/section>\n\n\n<section class=\"content-section content-section--no-pad content-section--teal\" id=\"\">\n                \\\n\n    <div class=\"image-with-cta image-with-cta--centered-text\">\n        <div class=\"image-with-cta__content\">\n            <div class=\"image-with-cta__container\">\n                \n                                    <h4 style=\"text-align: center;\"><strong>HOW TO COOK JASMINE RICE<\/strong><\/h4>\n<p style=\"text-align: center;\"><strong>\u00a0<\/strong>Elevate your plate with the beautiful flavour and aroma of Jasmine Rice, with these simple and easy to follow instructions.<\/p>\n<p style=\"text-align: center;\">Jasmine rice holds a stickier, softer outer core with a slightly al dente middle, making the perfect base more traditional Thai stir fries and curries.<\/p>\n\n                \n                                    <a href=\"\/how-to\/how-to-cook-jasmine-rice\/\" class=\"button\" target=\"_self\">How to cook <\/a>\n                            <\/div>\n        <\/div>\n\n                                                        \n            <div class=\"image-with-cta__image image-with-cta__image-4850\">\n                <style>\n\t.image-with-cta__image-4850{\n\t\tbackground-image: url(https:\/\/www.tilda.com\/foodservice\/wp-content\/uploads\/sites\/2\/2024\/04\/05140119\/mango-1.png);\n\t\tbackground-size: cover;\n\t\tbackground-repeat: no-repeat;\n\n\t\t@media(min-width: 1440px) {\n\t\t\taspect-ratio: var(--aspect-ratio);\n\t\t}\n\t}\n<\/style>            <\/div>\n            <\/div>\n<\/section>\n\n\n<section class=\"content-section\">\n\t\t\t<div class=\"container container--small u-text-center\"><hr class=\"hr hr--green\"><\/div>\n\t\t<div class=\"content-recipes container container--no-pad-mobile\">\n\t\t<div class=\"container container--small\">\n\t\t\t<p class=\"content-recipes__title u-text-center h4\">DISCOVER THAI RECIPES WITH TILDA RICE<\/p>\n\t\t<\/div>\n\t\t<div class=\"content-recipes__slider u-text-center slider slider--stretched slider--nav-bottom-wide slider--nav-navy slider--offset-mobile\">\n\t\t\t<div data-behaviour=\"related-slider\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\n<a class=\"box\" href=\"https:\/\/www.tilda.com\/foodservice\/recipes\/thai-smoked-chicken-broth-fragrant-jasmine-rice\/\" aria-labelledby=\"card-subtitle-322 card-title-322 card-excerpt-322\">\n    <div class=\"box__image\">\n\t\t                    \t<img decoding=\"async\" loading=\"lazy\" width=\"450\" height=\"400\" src=\"https:\/\/www.tilda.com\/foodservice\/wp-content\/uploads\/sites\/2\/2021\/04\/10080657\/NRW-Broth-scaled.jpg\"  alt=\"\"\/>\n\t\t\t\t        <div class=\"box__overlay \"><span class=\"box__view\">\n                            View recipe\n                    <\/span><\/div>\n    <\/div>\n    <div class=\"box__content\">\n                <p class=\"box__title h5\" id=\"card-title-322\">Thai Smoked Chicken Broth with Fragrant Jasmine Rice<\/p>\n                            <p class=\"box__excerpt\" id=\"card-excerpt-322\">With bok choi, ginger and lemon grass.<\/p>\n                    <\/div>\n<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\n<a class=\"box\" href=\"https:\/\/www.tilda.com\/foodservice\/recipes\/thai-green-chicken-curry\/\" aria-labelledby=\"card-subtitle-1454 card-title-1454 card-excerpt-1454\">\n    <div class=\"box__image\">\n\t\t                    \t<img decoding=\"async\" loading=\"lazy\" width=\"450\" height=\"400\" src=\"https:\/\/www.tilda.com\/foodservice\/wp-content\/uploads\/sites\/2\/2021\/04\/15130246\/NCW-Thai-Green-Chicken.jpg\"  alt=\"\"\/>\n\t\t\t\t        <div class=\"box__overlay \"><span class=\"box__view\">\n                            View recipe\n                    <\/span><\/div>\n    <\/div>\n    <div class=\"box__content\">\n                <p class=\"box__title h5\" id=\"card-title-1454\">Thai Chicken Curry with Delicate Fragrant Jasmine Rice<\/p>\n                            <p class=\"box__excerpt\" id=\"card-excerpt-1454\">A rich, authentic chicken curry infused with ginger and lemongrass, served with naturally fragrant jasmine rice.<\/p>\n                    <\/div>\n<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\t\t<div class=\"container container--small u-text-center\"><hr class=\"hr hr--green\"><\/div>\n\t<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Bring the vibrant colours and zesty flavours of Thai cuisine to your menus this Spring in celebration of Thai New Year.<\/p>\n","protected":false},"author":20,"featured_media":4840,"comment_status":"closed","ping_status":"closed","sticky":true,"template":"","format":"standard","meta":{"_acf_changed":false,"editor_notices":[],"footnotes":""},"categories":[146],"tags":[],"class_list":["post-4839","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-campaigns"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>SONGKRAN \u2013 THAI NEW YEAR 2024 &#060; Tilda Food Service<\/title>\n<meta name=\"description\" content=\"Bring the vibrant colours and zesty flavours of Thai cuisine to your menus this Spring in celebration of Thai New Year.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tilda.com\/foodservice\/blog\/campaigns\/songkran-thai-new-year-2024\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SONGKRAN \u2013 THAI NEW YEAR 2024\" \/>\n<meta property=\"og:description\" content=\"Bring the vibrant colours and zesty flavours of Thai cuisine to your menus this Spring in celebration of Thai New Year.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.tilda.com\/foodservice\/blog\/campaigns\/songkran-thai-new-year-2024\/\" \/>\n<meta property=\"og:site_name\" content=\"Tilda Food Service\" \/>\n<meta property=\"article:published_time\" content=\"2024-04-05T14:23:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-25T15:33:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tildaricelive.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/sites\/2\/2024\/04\/05134603\/Songkran.jpg\" \/>\n\t<meta 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