{"id":3975,"date":"2024-02-16T13:14:55","date_gmt":"2024-02-16T13:14:55","guid":{"rendered":"https:\/\/www.tilda.com\/foodservice\/?p=3975"},"modified":"2024-09-05T11:06:35","modified_gmt":"2024-09-05T11:06:35","slug":"eat-them-to-defeat-them-2024-is-back","status":"publish","type":"post","link":"https:\/\/www.tilda.com\/foodservice\/blog\/campaigns\/eat-them-to-defeat-them-2024-is-back\/","title":{"rendered":"EAT THEM TO DEFEAT THEM 2024"},"content":{"rendered":"<section class=\"content-section content-section--top-mask content-section-- u-contrast-text--\">\n    <div class=\"free-content container container--small\">\n                    <div class=\"free-content__content user-content\">\n                <h3 style=\"text-align: center;\">Discover veg-packed recipes to fuel back to school menus<\/h3>\n<p style=\"text-align: center;\">Discover the rage of veg-packed rice recipes to use on your school menus this September.<\/p>\n<p style=\"text-align: center;\">Tilda Brown &amp; White makes the perfect match with veggies, meats and fish for delicious lunchtime meals.<\/p>\n\n            <\/div>\n            <\/div>\n<\/section>\n\n\n<section class=\"content-section content-section--top-mask content-section--pink\">\n        \n    <div class=\"image-with-text container container--small\">\n                    <div class=\"image-with-text__content\">\n                <h3 style=\"text-align: center;\">GET THE RECIPES<\/h3>\n<p style=\"text-align: center;\">Dive into four delicious recipes combining great taste with the health benefits of Tilda Brown &amp; White and make lunch the hero.<\/p>\n<p style=\"text-align: center;\"><a class=\"button\" href=\"https:\/\/marketing.tilda.com\/eat-them-to-defeat-them-recipes\" target=\"_self\">Download Recipes<\/a><\/p>\n\n            <\/div>\n        \n                            \n                    <div class=\"image-with-text__image\">\n                <img decoding=\"async\" alt=\"ETTDT Campaign &#8211; Recipe Image\"  src=\"https:\/\/www.tilda.com\/foodservice\/wp-content\/uploads\/sites\/2\/2024\/02\/11112153\/ETTDT-Campaign-Recipe-Image.jpg\" width=\"\" height=\"\" loading=\"lazy\"\/>            <\/div>\n            <\/div>\n<\/section>\n\n\n<section class=\"content-section content-section--top-mask content-section--teal\">\n        \n    <div class=\"image-with-text container container--small image-with-text--flipped\">\n                    <div class=\"image-with-text__content\">\n                <h3>WHY YOU SHOULD SERVE TILDA\u2019S BROWN &amp; WHITE RICE IN YOUR SCHOOL<\/h3>\n<ul>\n<li style=\"text-align: left;\">Rice is a tasty, healthy carb alternative to serve to your students in your school with many benefits!<\/li>\n<li style=\"text-align: left;\">A lighter alternative to other carbs such as potato and pasta<\/li>\n<li style=\"text-align: left;\">The health benefits of brown rice with the taste and performance of white rice<\/li>\n<li style=\"text-align: left;\">Leaves you feeling fuller for longer without the \u2018heavy\u2019 feeling so your students will be energised for the rest of the day without falling asleep at their desks and ready to learn<\/li>\n<li style=\"text-align: left;\">Great to pair with nutritious veggies, meats and fish. Creating wholesome, nutritious lunchtime meals<\/li>\n<li style=\"text-align: left;\">Rice is a fantastic gluten-free, dairy-free and vegan option, so suitable for all!<\/li>\n<li style=\"text-align: left;\">Quality rice endorsed by the Craft Guild of Chefs<\/li>\n<\/ul>\n<p style=\"text-align: center;\"><strong>Purchases can be made through any of your Wholesalers.<\/strong><\/p>\n\n            <\/div>\n        \n                            \n                    <div class=\"image-with-text__image\">\n                <img decoding=\"async\" alt=\"TILDA website assets5\"  src=\"https:\/\/www.tilda.com\/foodservice\/wp-content\/uploads\/sites\/2\/2022\/10\/11144209\/TILDA-website-assets5.webp\" width=\"\" height=\"\" loading=\"lazy\"\/>            <\/div>\n            <\/div>\n<\/section>\n\n\n<section class=\"content-section content-section--top-mask content-section--pink\">\n        \n    <div class=\"image-with-text container container--small\">\n                    <div class=\"image-with-text__content\">\n                <h3 style=\"text-align: center;\"><strong>2023 Winners: Carryduff Primary School, Northern Ireland<\/strong><\/h3>\n<p style=\"text-align: center;\">This challenge showcases the best in school catering through the creation of healthy and delicious recipes, encouraging children to get involved and in turn consume more vegetables.<\/p>\n<p style=\"text-align: center;\">We proudly sponsored the 2023 campaign for the third year running, offering free samples of our Brown and White Rice to participating schools to incorporate into their recipes.<\/p>\n<p style=\"text-align: center;\">Carryduff Primary School, Northern Ireland were the 2023 winning school, creating a delicious and nutritious Caribbean Rice recipe with Tilda Brown &amp; White Rice, packed full of veggies and aromatic flavours. Discover the recipe <a href=\"https:\/\/www.tilda.com\/foodservice\/recipes\/caribbean-rice\/\">here<\/a>!<\/p>\n\n            <\/div>\n        \n                            \n                    <div class=\"image-with-text__image\">\n                <img decoding=\"async\" alt=\"Carryduff Primary School\"  src=\"https:\/\/www.tilda.com\/foodservice\/wp-content\/uploads\/sites\/2\/2023\/03\/18104722\/Carryduff-Primary-School.png\" width=\"\" height=\"\" loading=\"lazy\"\/>            <\/div>\n            <\/div>\n<\/section>\n\n\n<section class=\"content-section content-section--top-mask content-section--teal\">\n        \n    <div class=\"image-with-text container container--small\">\n                    <div class=\"image-with-text__content\">\n                <h3 style=\"text-align: center;\">A SIMPLE SOLUTION TO WORLD HUNGER<\/h3>\n<p style=\"text-align: center;\">Each bag of Tilda Brown and White rice bought helps provide free meals for children in need \u2013 be a part of the mission to help feed underprivileged children.<\/p>\n<p style=\"text-align: center;\"><a class=\"button\" href=\"https:\/\/https:\/\/www.tilda.com\/foodservice\/blog\/good-causes\/marys-meals-double-the-love\/\" target=\"_self\">Learn More<\/a><\/p>\n\n            <\/div>\n        \n                            \n                    <div class=\"image-with-text__image\">\n                <img decoding=\"async\" alt=\"MarysMeals_resized\"  src=\"https:\/\/www.tilda.com\/foodservice\/wp-content\/uploads\/sites\/2\/2023\/11\/29143217\/MarysMeals_resized.jpg\" width=\"\" height=\"\" loading=\"lazy\"\/>            <\/div>\n            <\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":20,"featured_media":4879,"comment_status":"closed","ping_status":"closed","sticky":true,"template":"","format":"standard","meta":{"_acf_changed":false,"editor_notices":[],"footnotes":""},"categories":[146],"tags":[],"class_list":["post-3975","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-campaigns"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>EAT THEM TO DEFEAT THEM 2024 &#060; Tilda Food Service<\/title>\n<meta name=\"description\" content=\"Tilda are thrilled to be sponsors of The Caterer\u2019s Challenge for 2023\u2019s Eat Them to Defeat Them campaign.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tilda.com\/foodservice\/blog\/campaigns\/eat-them-to-defeat-them-2024-is-back\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"EAT THEM TO DEFEAT THEM 2024\" \/>\n<meta property=\"og:description\" content=\"Tilda are thrilled to be sponsors of The Caterer\u2019s Challenge for 2023\u2019s Eat Them to Defeat Them campaign.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.tilda.com\/foodservice\/blog\/campaigns\/eat-them-to-defeat-them-2024-is-back\/\" \/>\n<meta property=\"og:site_name\" content=\"Tilda Food Service\" \/>\n<meta property=\"article:published_time\" content=\"2024-02-16T13:14:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-05T11:06:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tildaricelive.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/sites\/2\/2024\/02\/15114725\/TLD24448-ETTDT-WebBanner_NoLogo_BM_V1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1620\" \/>\n\t<meta property=\"og:image:height\" content=\"767\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"sukhpreet\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"sukhpreet\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.tilda.com\\\/foodservice\\\/blog\\\/campaigns\\\/eat-them-to-defeat-them-2024-is-back\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.tilda.com\\\/foodservice\\\/blog\\\/campaigns\\\/eat-them-to-defeat-them-2024-is-back\\\/\"},\"author\":{\"name\":\"sukhpreet\",\"@id\":\"https:\\\/\\\/www.tilda.com\\\/foodservice\\\/#\\\/schema\\\/person\\\/4bb59645ce4d9c45dfbb15de478d8762\"},\"headline\":\"EAT THEM TO DEFEAT THEM 2024\",\"datePublished\":\"2024-02-16T13:14:55+00:00\",\"dateModified\":\"2024-09-05T11:06:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.tilda.com\\\/foodservice\\\/blog\\\/campaigns\\\/eat-them-to-defeat-them-2024-is-back\\\/\"},\"wordCount\":5,\"image\":{\"@id\":\"https:\\\/\\\/www.tilda.com\\\/foodservice\\\/blog\\\/campaigns\\\/eat-them-to-defeat-them-2024-is-back\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.tilda.com\\\/foodservice\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2024\\\/02\\\/15114725\\\/TLD24448-ETTDT-WebBanner_NoLogo_BM_V1.jpg\",\"articleSection\":[\"Campaigns\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.tilda.com\\\/foodservice\\\/blog\\\/campaigns\\\/eat-them-to-defeat-them-2024-is-back\\\/\",\"url\":\"https:\\\/\\\/www.tilda.com\\\/foodservice\\\/blog\\\/campaigns\\\/eat-them-to-defeat-them-2024-is-back\\\/\",\"name\":\"EAT THEM TO DEFEAT THEM 2024 &#060; 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