{"id":3802,"date":"2023-04-03T08:52:13","date_gmt":"2023-04-03T08:52:13","guid":{"rendered":"https:\/\/www.tilda.com\/foodservice\/?p=3802"},"modified":"2023-04-06T10:53:51","modified_gmt":"2023-04-06T10:53:51","slug":"battle-of-the-basmatis","status":"publish","type":"post","link":"https:\/\/www.tilda.com\/foodservice\/blog\/campaigns\/battle-of-the-basmatis\/","title":{"rendered":"BATTLE OF THE BASMATIS"},"content":{"rendered":"\n<section class=\"content-section content-section--top-mask content-section--turquoise\">\n        \n    <div class=\"image-with-text container container--small\">\n                    <div class=\"image-with-text__content\">\n                <p style=\"text-align: center;\">We put Tilda Easy Cook Basmati to the test against a leading own-label alternative to discover why Tilda wins every time with quality, versatility, and margin-protecting power to make a difference to your operation. When you\u2019ve got a lot on your plate, you need a lot on your plates!<\/p>\n<p style=\"text-align: center;\">Read on to discover how Tilda puts more in your till, all while improving quality on plate.<\/p>\n\n            <\/div>\n        \n                            \n                    <div class=\"image-with-text__image\">\n                <img decoding=\"async\" alt=\"Rice on Spoons\"  src=\"https:\/\/www.tilda.com\/foodservice\/wp-content\/uploads\/sites\/2\/2023\/04\/03084825\/Rice-on-Spoons.png\" width=\"\" height=\"\" loading=\"lazy\"\/>            <\/div>\n            <\/div>\n<\/section>\n\n\n<section class=\"content-section content-section--white\">\n        \n    <div class=\"image-with-text image-with-text--video container container--small image-with-text--flipped\">\n        \n        <div class=\"image-with-text__content\">\n            \n                            <h2 class=\"title title__rice title__rice--left-2 title__rice--right-3\">\n                    <span>Watch<\/span> <span>the<\/span> <span>Battle!<\/span>\n                <\/h2>\n            \n                            <p style=\"text-align: center;\">We trialled Tilda Easy Cook Basmati against a leading own-label and couldn\u2019t believe the difference. Watch us put both basmatis to the test and see the difference for yourself.<\/p>\n<p><center><a class=\"button\" href=\"https:\/\/marketing.tilda.com\/battle-of-the-basmatis-inspiration-guide\" target=\"_self\">Get your Inspiration Guide<\/a><\/center><\/p>\n\n                        \n            \n        <\/div>\n\n                            \n\n        <div class=\"image-with-text__image\">\n            \n                                                                    <div class=\"u-radius\">\n                                                                                                <div class=\"video-block video-block--modal\" data-behaviour=\"video-block\" data-video=\"\/7lIwLvmlqWs\">\n    <div class=\"video-block__thumbnail video-block__thumbnail--1630341975\"><\/div>\n    <style>\n\t.video-block__thumbnail--1630341975{\n\t\tbackground-image: url(https:\/\/www.tilda.com\/foodservice\/wp-content\/uploads\/sites\/2\/2023\/04\/03084658\/Own-screenshot.jpg);\n\t\tbackground-size: cover;\n\t\tbackground-repeat: no-repeat;\n\n\t\t@media(min-width: 1440px) {\n\t\t\taspect-ratio: var(--aspect-ratio);\n\t\t}\n\t}\n<\/style>    <iframe\n            title=\"Video player\"\n            class=\"video-block__player\"\n            width=\"560\"\n            height=\"315\"\n            frameborder=\"0\"\n            allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\"\n            allowfullscreen=\"allowfullscreen\"><\/iframe>\n    <button class=\"video-block__button\" aria-label=\"Play video\"><\/button>\n<\/div>                    <\/div>\n                \n        <\/div>\n\n    <\/div>\n\n<\/section>\n\n\n<section class=\"content-section content-section--top-mask content-section--turquoise\">\n        \n    <div class=\"image-with-text container container--small\">\n        \n                            \n                    <div class=\"image-with-text__image\">\n                <img decoding=\"async\" alt=\"New yield screenshot\"  src=\"https:\/\/www.tilda.com\/foodservice\/wp-content\/uploads\/sites\/2\/2023\/04\/03083140\/New-yield-screenshot.jpg\" width=\"\" height=\"\" loading=\"lazy\"\/>            <\/div>\n            <\/div>\n<\/section>\n\n\n<section class=\"content-section content-section--top-mask content-section--purple\">\n        \n    <div class=\"image-with-text container container--small\">\n        \n                            \n                    <div class=\"image-with-text__image\">\n                <img decoding=\"async\" alt=\"New did you know\"  src=\"https:\/\/www.tilda.com\/foodservice\/wp-content\/uploads\/sites\/2\/2023\/04\/03083243\/New-did-you-know.jpg\" width=\"\" height=\"\" loading=\"lazy\"\/>            <\/div>\n            <\/div>\n<\/section>\n\n\n<section class=\"content-section content-section--no-pad content-section--turquoise\" id=\"\">\n                \\\n\n    <div class=\"image-with-cta image-with-cta--centered-text\">\n        <div class=\"image-with-cta__content\">\n            <div class=\"image-with-cta__container\">\n                                    <h2 class=\"title title__rice title__rice--left-2 title__rice--right-3\">\n                        <span>How<\/span> <span>to<\/span> <span>make<\/span> <span>more<\/span> <span>with<\/span> <span>Tilda<\/span>\n                    <\/h2>\n                \n                                    <p>We make rice work harder across your menu. Working rice into your menu in new and creative ways is a great way to engage customers, increase their spend and increase your profit.<\/p>\n<p>&nbsp;<\/p>\n<h3>Did you know?<\/h3>\n<p><strong>52% of people seek out new dishes on the menu more often<\/strong><\/p>\n<p>&nbsp;<\/p>\n<h3>Time to think outside the box?<\/h3>\n<ul style=\"text-align: left;\">\n<li>Breakfast Bowl<\/li>\n<li>Basmati Rice Pudding<\/li>\n<li>Rice Upgrades<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: center;\">BE INSPIRED WITH YOUR OWN INSPIRATION GUIDE<\/h3>\n<p>&nbsp;<\/p>\n\n                \n                                    <a href=\"https:\/\/marketing.tilda.com\/battle-of-the-basmatis-inspiration-guide\" class=\"button\" target=\"_self\">DOWNLOAD YOUR TILDA INSPIRATION GUIDE<\/a>\n                            <\/div>\n        <\/div>\n\n                                                        \n            <div class=\"image-with-cta__image image-with-cta__image-3825\">\n                <style>\n\t.image-with-cta__image-3825{\n\t\tbackground-image: url(https:\/\/www.tilda.com\/foodservice\/wp-content\/uploads\/sites\/2\/2023\/02\/01115725\/Eggs.webp);\n\t\tbackground-size: cover;\n\t\tbackground-repeat: no-repeat;\n\n\t\t@media(min-width: 1440px) {\n\t\t\taspect-ratio: var(--aspect-ratio);\n\t\t}\n\t}\n<\/style>            <\/div>\n            <\/div>\n<\/section>\n\n\n<section class=\"content-section content-section--no-pad content-section--green\" id=\"\">\n                \\\n\n    <div class=\"image-with-cta image-with-cta--flipped image-with-cta--centered-text\">\n        <div class=\"image-with-cta__content\">\n            <div class=\"image-with-cta__container\">\n                                    <h2 class=\"title title__rice title__rice--left-2 title__rice--right-3\">\n                        <span>Discover<\/span> <span>how<\/span> <span>Tilda<\/span> <span>can<\/span> <span>give<\/span> <span>you<\/span> <span>more<\/span>\n                    <\/h2>\n                \n                                    <p style=\"text-align: left;\">Read and learn all about what Tilda have been getting up to in our guide! Enhance your menu and expand your knowledge:<\/p>\n<p style=\"text-align: left;\">\u2022 Inspiration for your menu<br \/>\n\u2022 Battle of the Basmatis<br \/>\n\u2022 Tips and hacks to make more with Tilda<\/p>\n\n                \n                                    <a href=\"https:\/\/marketing.tilda.com\/battle-of-the-basmatis-inspiration-guide\" class=\"button\" target=\"_self\">Take me there<\/a>\n                            <\/div>\n        <\/div>\n\n                                                        \n            <div class=\"image-with-cta__image image-with-cta__image-4336\">\n                <style>\n\t.image-with-cta__image-4336{\n\t\tbackground-image: url(https:\/\/www.tilda.com\/foodservice\/wp-content\/uploads\/sites\/2\/2023\/04\/03083619\/Inspiration-Guide.jpg);\n\t\tbackground-size: cover;\n\t\tbackground-repeat: no-repeat;\n\n\t\t@media(min-width: 1440px) {\n\t\t\taspect-ratio: var(--aspect-ratio);\n\t\t}\n\t}\n<\/style>            <\/div>\n            <\/div>\n<\/section>\n\n\n<section class=\"content-section content-section--top-mask content-section--turquoise\">\n        \n    <div class=\"image-with-text container container--small\">\n                    <div class=\"image-with-text__content\">\n                <h3>Tilda Easy Cook Basmati<\/h3>\n<ul>\n<li>More profitable than own-label, up to \u00a370 more in your till!<\/li>\n<li>7 more portions per bag than own-label<\/li>\n<li>20 more portions per bag than long-grain<\/li>\n<li>Cooks up light, fluffy and separate<\/li>\n<li>No clumping or sticking to elevate your plate<\/li>\n<li>Parboiled for improved holding qualities and resilience to over cooking<\/li>\n<li>Versatile &#8211; suitable for vegetarians, vegans and gluten-free diets<\/li>\n<li>Great carb source compared to potato and pasta<\/li>\n<li>Magical, unique aroma and tantalising flavour<\/li>\n<li style=\"text-align: left;\">Endorsed by the Craft Guild of Chefs<\/li>\n<\/ul>\n\n            <\/div>\n        \n                            \n                    <div class=\"image-with-text__image\">\n                <img decoding=\"async\" alt=\"ECB Pack with Logo\"  src=\"https:\/\/www.tilda.com\/foodservice\/wp-content\/uploads\/sites\/2\/2023\/04\/03083845\/ECB-Pack-with-Logo.jpg\" width=\"\" height=\"\" loading=\"lazy\"\/>            <\/div>\n            <\/div>\n<\/section>\n\n\n<section class=\"content-section content-section--top-mask content-section--navy\">\n        \n    <div class=\"image-with-text container container--small\">\n                    <div class=\"image-with-text__content\">\n                <p style=\"text-align: center;\">Easy Cook Basmati really has all the quality, versatility, and margin-protecting power to make a difference to your operation. These grains are parboiled to help them stand up to longer cooking. Ideal for one-pot meals and stir fries.<\/p>\n<p>Tilda Easy Cook Basmati stands up to the test and delivers a greater yield than competitors meaning you need to use less rice for the same satisfying result. Ultimately, this means more profit for you!<\/p>\n<p style=\"text-align: center;\">With half a century of expertise, we hand-select premium grains to make sure only the best rice is used in every Tilda pack, benefiting your business. From the foothills of the Himalayas our Easy Cook Basmati rice is known for its long, delicate and separate grains that your customer will adore from the very first taste.<\/p>\n<p style=\"text-align: center;\"><strong>TILDA EASY COOK BASMATI IS AVAILABLE IN ANY WHOLESALER. <\/strong><\/p>\n\n            <\/div>\n        \n                            \n            <\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":20,"featured_media":4361,"comment_status":"closed","ping_status":"closed","sticky":true,"template":"","format":"standard","meta":{"_acf_changed":false,"editor_notices":[],"footnotes":""},"categories":[146],"tags":[],"class_list":["post-3802","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-campaigns"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>BATTLE 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