{"id":7585,"date":"2026-11-02T10:36:30","date_gmt":"2026-11-02T10:36:30","guid":{"rendered":"https:\/\/www.tilda.com\/?p=23970"},"modified":"2026-11-03T08:06:51","modified_gmt":"2026-11-03T08:06:51","slug":"behind-every-great-grain","status":"publish","type":"post","link":"https:\/\/www.tilda.com\/en-us\/blog\/campaigns\/behind-every-great-grain\/","title":{"rendered":"Behind every great grain"},"content":{"rendered":"<section class=\"content-section content-section--top-mask content-section-- u-contrast-text--\">\n    <div class=\"free-content free-content--big-text container container--small\">\n                    <div class=\"free-content__content user-content\">\n                <h3>It starts at the source<\/h3>\n<p>Our journey begins where we work, where we work closely with farming communities and rice buyers who bring generations of knowledge to every crop. At the rice markets, experts pick out the very best grades of Basmati before it even embarks on its journey to the UK.<\/p>\n<h3>We never rush our rice<\/h3>\n<p>Our rice is aged for between 10 and 22 months, giving its distinctive fragrance, flavour and cooking qualities time to fully come into their own. It takes patience, but one forkful and you\u02bcll understand why we take our time.<\/p>\n\n            <\/div>\n            <\/div>\n<\/section>\n\n\n<section class=\"content-section content-section--pepper content-section--new-brand\">\n    <div class=\"container container--medium\">\n                                    <h2 class=\"content-section__title u-text-center title\">Behind the Scenes<\/h2>\n                            \n        <div class=\"slider-blocks-wrapper slider-blocks-wrapper--new-brand\">\n                                                                                                                                                                                \n                    <div class=\"slider-blocks slider-blocks--new-brand slider-blocks__image-7588\" data-behaviour=\"slider-blocks\">\n                                                    <style>\n\t.slider-blocks__image-7588{\n\t\tbackground-image: url(https:\/\/www.tilda.com\/en-us\/wp-content\/uploads\/sites\/3\/2026\/11\/Tilda-Image-1.jpg);\n\t\tbackground-size: cover;\n\t\tbackground-repeat: no-repeat;\n\n\t\t@media(min-width: 1440px) {\n\t\t\taspect-ratio: var(--aspect-ratio);\n\t\t}\n\t}\n<\/style>                                                                            <style>\n                                .slider-blocks__image-7588 {\n                                    background-size: auto calc(100% - 120px);\n                                    background-position: center 30px;\n                                }\n                            <\/style>\n                        \n                        <div class=\"slider-blocks__box\">\n                            <div>\n                                                                                                                            <\/div>\n                                                    <\/div>\n                    <\/div>\n                                                                                                                                                                    \n                    <div class=\"slider-blocks slider-blocks--pepper slider-blocks--new-brand slider-blocks__image-7589\" data-behaviour=\"slider-blocks\">\n                                                    <style>\n\t.slider-blocks__image-7589{\n\t\tbackground-image: url(https:\/\/www.tilda.com\/en-us\/wp-content\/uploads\/sites\/3\/2026\/11\/Tilda-Image-2.jpg);\n\t\tbackground-size: cover;\n\t\tbackground-repeat: no-repeat;\n\n\t\t@media(min-width: 1440px) {\n\t\t\taspect-ratio: var(--aspect-ratio);\n\t\t}\n\t}\n<\/style>                                                                            <style>\n                                .slider-blocks__image-7589 {\n                                    background-size: auto calc(100% - 120px);\n                                    background-position: center 30px;\n                                }\n                            <\/style>\n                        \n                        <div class=\"slider-blocks__box\">\n                            <div>\n                                                                                                                            <\/div>\n                                                    <\/div>\n                    <\/div>\n                                                                                                                                                                                                \n                    <div class=\"slider-blocks slider-blocks--new-brand slider-blocks__image-7591\" data-behaviour=\"slider-blocks\">\n                                                    <style>\n\t.slider-blocks__image-7591{\n\t\tbackground-image: url(https:\/\/www.tilda.com\/en-us\/wp-content\/uploads\/sites\/3\/2026\/11\/Tilda-Image-3.jpg);\n\t\tbackground-size: cover;\n\t\tbackground-repeat: no-repeat;\n\n\t\t@media(min-width: 1440px) {\n\t\t\taspect-ratio: var(--aspect-ratio);\n\t\t}\n\t}\n<\/style>                                                                            <style>\n                                .slider-blocks__image-7591 {\n                                    background-size: auto calc(100% - 120px);\n                                    background-position: center 30px;\n                                }\n                            <\/style>\n                        \n                        <div class=\"slider-blocks__box\">\n                            <div>\n                                                                                                                            <\/div>\n                                                    <\/div>\n                    <\/div>\n                                                                                                                                                                    \n                    <div class=\"slider-blocks slider-blocks--pepper slider-blocks--new-brand slider-blocks__image-7592\" data-behaviour=\"slider-blocks\">\n                                                    <style>\n\t.slider-blocks__image-7592{\n\t\tbackground-image: url(https:\/\/www.tilda.com\/en-us\/wp-content\/uploads\/sites\/3\/2026\/11\/Tilda-Image-4.jpg);\n\t\tbackground-size: cover;\n\t\tbackground-repeat: no-repeat;\n\n\t\t@media(min-width: 1440px) {\n\t\t\taspect-ratio: var(--aspect-ratio);\n\t\t}\n\t}\n<\/style>                                                                            <style>\n                                .slider-blocks__image-7592 {\n                                    background-size: auto calc(100% - 120px);\n                                    background-position: center 30px;\n                                }\n                            <\/style>\n                        \n                        <div class=\"slider-blocks__box\">\n                            <div>\n                                                                                                                            <\/div>\n                                                    <\/div>\n                    <\/div>\n                                    <\/div>\n    <\/div>\n<\/section>\n\n<section class=\"content-section content-section--top-mask content-section--plain u-contrast-text--plain\">\n    <div class=\"free-content free-content--big-text container container--small\">\n                    <div class=\"free-content__content user-content\">\n                <h3 style=\"margin-bottom: 20px;\">Check, check and check again<\/h3>\n<p>We\u02bcre rather particular about our rice. It\u02bcs tested for everything from moisture content to purity, with results carefully documented and samples kept for three years. Every batch is even cooked and tasted to make sure it delivers the delicate texture, distinctive aroma and the gorgeous flavour we\u02bcre known for. Because the proof really is in the rice pudding!<\/p>\n<h3 style=\"margin-top: 40px; margin-bottom: 20px;\">The finishing touches<\/h3>\n<p>Once it\u02bcs passed all those checks, every grain is expertly milled, polished and packed.<br \/>\nAnd then, finally, it\u02bcs over to you.<\/p>\n\n            <\/div>\n            <\/div>\n<\/section>\n\n\n<section class=\"content-section content-section--top-mask content-section--navy\">\n        \n    <div class=\"image-with-text container container--small\">\n                    <div class=\"image-with-text__content\">\n                <p><img decoding=\"async\" class=\"size-medium wp-image-8880 aligncenter\" src=\"https:\/\/www.tilda.com\/en-in\/wp-content\/uploads\/sites\/21\/2026\/10\/Manish-1-Border-270x300.jpg\" alt=\"\" width=\"270\" height=\"300\" \/><\/p>\n<h2 style=\"text-align: center;\"><em style=\"color: #f0f;\">Minesh Chauhan<\/em><\/h2>\n<div style=\"font-size: 25px; text-align: center;\">\u201cCarefully controlled process enhances both the rice quality and its characteristics, ensuring every grain cooks up to perfection.\u201d<\/div>\n<p>&nbsp;<\/p>\n<div style=\"font-size: 25px; text-align: center;\"><strong>Minesh Chauhan , Milling Manager<\/strong><\/div>\n<div style=\"text-align: center;\">40 years with Tilda, starting his journey as a Mill Operator<\/div>\n\n            <\/div>\n        \n                            \n            <\/div>\n<\/section>\n\n\n<section class=\"content-section\">\n\t\t\t<div class=\"container container--small u-text-center\"><hr class=\"hr hr--green\"><\/div>\n\t\t<div class=\"content-recipes container container--no-pad-mobile\">\n\t\t<div class=\"container container--small\">\n\t\t\t<p class=\"content-recipes__title u-text-center h4\">Cook Like You Mean It<\/p>\n\t\t<\/div>\n\t\t<div class=\"content-recipes__slider u-text-center slider slider--stretched slider--nav-bottom-wide slider--nav-navy slider--offset-mobile\">\n\t\t\t<div data-behaviour=\"related-slider\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\n<a class=\"box\" href=\"https:\/\/www.tilda.com\/en-us\/recipes\/fava-bean-and-dill\/\" aria-labelledby=\"card-subtitle-7174 card-title-7174 card-excerpt-7174\">\n    <div class=\"box__image\">\n\t\t                    \t<img decoding=\"async\" loading=\"lazy\" width=\"450\" height=\"400\" src=\"https:\/\/www.tilda.com\/en-us\/wp-content\/uploads\/sites\/3\/2023\/03\/28132251\/Screenshot-2023-03-09-100725.png\"  alt=\"\"\/>\n\t\t\t\t        <div class=\"box__overlay \"><span class=\"box__view\">\n                            View Recipe\n                    <\/span><\/div>\n    <\/div>\n    <div class=\"box__content\">\n                    <p class=\"box__subtitle h6\" id=\"card-subtitle-7174\">Basmati Rice<\/p>\n                <h3 class=\"box__title\" id=\"card-title-7174\"><strong>Fava Bean and Dill<\/strong><\/h3>\n                            <p class=\"box__excerpt\" id=\"card-excerpt-7174\">Try this delicious Mediterranean-inspired dish of fava beans and dill rice. It&#8217;s an easy and flavorful meal that is sure to satisfy. Perfect for weeknights.<\/p>\n                    <\/div>\n<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\n<a class=\"box\" href=\"https:\/\/www.tilda.com\/en-us\/recipes\/crispy-rice-with-lap-cheong\/\" aria-labelledby=\"card-subtitle-7182 card-title-7182 card-excerpt-7182\">\n    <div class=\"box__image\">\n\t\t                    \t<img decoding=\"async\" loading=\"lazy\" width=\"450\" height=\"400\" src=\"https:\/\/www.tilda.com\/en-us\/wp-content\/uploads\/sites\/3\/2023\/03\/28134753\/Screenshot-2023-03-09-100321.png\"  alt=\"\"\/>\n\t\t\t\t        <div class=\"box__overlay \"><span class=\"box__view\">\n                            View Recipe\n                    <\/span><\/div>\n    <\/div>\n    <div class=\"box__content\">\n                    <p class=\"box__subtitle h6\" id=\"card-subtitle-7182\">Pure Basmati Rice<\/p>\n                <h3 class=\"box__title\" id=\"card-title-7182\"><strong>Crispy Rice with Lap Cheong<\/strong><\/h3>\n                            <p class=\"box__excerpt\" id=\"card-excerpt-7182\">Enjoy the delightful taste of Crispy Rice with Chinese sausage! Our easy-to-make recipe will have you enjoying this popular Oriental dish in no time.<\/p>\n                    <\/div>\n<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\n<a class=\"box\" href=\"https:\/\/www.tilda.com\/en-us\/recipes\/chili-con-carne\/\" aria-labelledby=\"card-subtitle-7193 card-title-7193 card-excerpt-7193\">\n    <div class=\"box__image\">\n\t\t                    \t<img decoding=\"async\" loading=\"lazy\" width=\"450\" height=\"400\" src=\"https:\/\/www.tilda.com\/en-us\/wp-content\/uploads\/sites\/3\/2023\/03\/28144427\/Screenshot-2023-03-09-101637.png\"  alt=\"\"\/>\n\t\t\t\t        <div class=\"box__overlay \"><span class=\"box__view\">\n                            View Recipe\n                    <\/span><\/div>\n    <\/div>\n    <div class=\"box__content\">\n                <h3 class=\"box__title\" id=\"card-title-7193\"><strong>Chili Con Carne<\/strong><\/h3>\n                            <p class=\"box__excerpt\" id=\"card-excerpt-7193\">Savor the classic flavors of our Chili Con Carne recipe. This tasty dish has a perfect balance of spiciness and sweet. <\/p>\n                    <\/div>\n<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\n<a class=\"box\" href=\"https:\/\/www.tilda.com\/en-us\/recipes\/mediterranean-salmon-rice-bowl\/\" aria-labelledby=\"card-subtitle-7169 card-title-7169 card-excerpt-7169\">\n    <div class=\"box__image\">\n\t\t                    \t<img decoding=\"async\" loading=\"lazy\" width=\"450\" height=\"400\" src=\"https:\/\/www.tilda.com\/en-us\/wp-content\/uploads\/sites\/3\/2023\/03\/28125859\/Salmon-bow-scaled.webp\"  alt=\"\"\/>\n\t\t\t\t        <div class=\"box__overlay \"><span class=\"box__view\">\n                            View Recipe\n                    <\/span><\/div>\n    <\/div>\n    <div class=\"box__content\">\n                <h3 class=\"box__title\" id=\"card-title-7169\"><strong>Mediterranean Salmon Rice Bowl\u00a0<\/strong><\/h3>\n                            <p class=\"box__excerpt\" id=\"card-excerpt-7169\">This outstanding Mediterranean rice bowl is loaded with juicy salmon, fresh herbs, and tasty vegetables \u2013 and the Tilda\u00ae Ready to Heat Pure Basmati Rice absorbs every drop of the savory marinade and lemon dressing! Recipe courtesy of Michelle (@IHeartPublix).<\/p>\n                    <\/div>\n<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\t\t<div class=\"container container--small u-text-center\"><hr class=\"hr hr--green\"><\/div>\n\t<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Behind every grain of Tilda Pure Basmati is a whole lot of care, expertise and patience.<\/p>\n","protected":false},"author":48,"featured_media":7587,"comment_status":"closed","ping_status":"closed","sticky":true,"template":"","format":"standard","meta":{"_acf_changed":true,"editor_notices":[],"footnotes":""},"categories":[73],"tags":[],"class_list":["post-7585","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-campaigns"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.6 (Yoast SEO v28.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Behind every great grain &#060; Tilda Rice USA<\/title>\n<meta name=\"description\" content=\"Behind every grain of Tilda Pure Basmati is a whole lot of care, expertise and patience.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tilda.com\/en-us\/blog\/campaigns\/behind-every-great-grain\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Behind every great grain\" \/>\n<meta property=\"og:description\" content=\"Behind every grain of Tilda Pure Basmati is a whole lot of care, expertise and patience.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.tilda.com\/en-us\/blog\/campaigns\/behind-every-great-grain\/\" \/>\n<meta property=\"og:site_name\" content=\"Tilda Rice USA\" \/>\n<meta property=\"article:published_time\" content=\"2026-11-02T10:36:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-11-03T08:06:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.tilda.com\/en-us\/wp-content\/uploads\/sites\/3\/2026\/11\/Tilda-office.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"337\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"neale\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"neale\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.tilda.com\\\/en-us\\\/blog\\\/campaigns\\\/behind-every-great-grain\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.tilda.com\\\/en-us\\\/blog\\\/campaigns\\\/behind-every-great-grain\\\/\"},\"author\":{\"name\":\"neale\",\"@id\":\"https:\\\/\\\/www.tilda.com\\\/en-us\\\/#\\\/schema\\\/person\\\/8d2113b9cdf09af876c6309a67ae9b4f\"},\"headline\":\"Behind every great grain\",\"datePublished\":\"2026-11-02T10:36:30+00:00\",\"dateModified\":\"2026-11-03T08:06:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.tilda.com\\\/en-us\\\/blog\\\/campaigns\\\/behind-every-great-grain\\\/\"},\"wordCount\":4,\"image\":{\"@id\":\"https:\\\/\\\/www.tilda.com\\\/en-us\\\/blog\\\/campaigns\\\/behind-every-great-grain\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.tilda.com\\\/en-us\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/11\\\/Tilda-office.jpg\",\"articleSection\":[\"Campaigns\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.tilda.com\\\/en-us\\\/blog\\\/campaigns\\\/behind-every-great-grain\\\/\",\"url\":\"https:\\\/\\\/www.tilda.com\\\/en-us\\\/blog\\\/campaigns\\\/behind-every-great-grain\\\/\",\"name\":\"Behind every great grain &#060; Tilda Rice USA\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.tilda.com\\\/en-us\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.tilda.com\\\/en-us\\\/blog\\\/campaigns\\\/behind-every-great-grain\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.tilda.com\\\/en-us\\\/blog\\\/campaigns\\\/behind-every-great-grain\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.tilda.com\\\/en-us\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/11\\\/Tilda-office.jpg\",\"datePublished\":\"2026-11-02T10:36:30+00:00\",\"dateModified\":\"2026-11-03T08:06:51+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.tilda.com\\\/en-us\\\/#\\\/schema\\\/person\\\/8d2113b9cdf09af876c6309a67ae9b4f\"},\"description\":\"Behind every grain of Tilda Pure Basmati is a whole lot of care, expertise and patience.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.tilda.com\\\/en-us\\\/blog\\\/campaigns\\\/behind-every-great-grain\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.tilda.com\\\/en-us\\\/blog\\\/campaigns\\\/behind-every-great-grain\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.tilda.com\\\/en-us\\\/blog\\\/campaigns\\\/behind-every-great-grain\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.tilda.com\\\/en-us\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/11\\\/Tilda-office.jpg\",\"contentUrl\":\"https:\\\/\\\/www.tilda.com\\\/en-us\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/11\\\/Tilda-office.jpg\",\"width\":600,\"height\":337},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.tilda.com\\\/en-us\\\/blog\\\/campaigns\\\/behind-every-great-grain\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.tilda.com\\\/en-us\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Blog\",\"item\":\"\\\/en-us\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Campaigns\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.tilda.com\\\/en-us\\\/#website\",\"url\":\"https:\\\/\\\/www.tilda.com\\\/en-us\\\/\",\"name\":\"Tilda Rice USA\",\"description\":\"Just another WordPress site\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.tilda.com\\\/en-us\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.tilda.com\\\/en-us\\\/#\\\/schema\\\/person\\\/8d2113b9cdf09af876c6309a67ae9b4f\",\"name\":\"neale\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0fd8402c853a70c4bb9813b654eab565b6b056150ae6790cd82bee7c8f111ac7?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0fd8402c853a70c4bb9813b654eab565b6b056150ae6790cd82bee7c8f111ac7?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0fd8402c853a70c4bb9813b654eab565b6b056150ae6790cd82bee7c8f111ac7?s=96&d=mm&r=g\",\"caption\":\"neale\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Behind every great grain &#060; Tilda Rice USA","description":"Behind every grain of Tilda Pure Basmati is a whole lot of care, expertise and patience.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.tilda.com\/en-us\/blog\/campaigns\/behind-every-great-grain\/","og_locale":"en_US","og_type":"article","og_title":"Behind every great grain","og_description":"Behind every grain of Tilda Pure Basmati is a whole lot of care, expertise and patience.","og_url":"https:\/\/www.tilda.com\/en-us\/blog\/campaigns\/behind-every-great-grain\/","og_site_name":"Tilda Rice USA","article_published_time":"2026-11-02T10:36:30+00:00","article_modified_time":"2026-11-03T08:06:51+00:00","og_image":[{"width":600,"height":337,"url":"https:\/\/www.tilda.com\/en-us\/wp-content\/uploads\/sites\/3\/2026\/11\/Tilda-office.jpg","type":"image\/jpeg"}],"author":"neale","twitter_card":"summary_large_image","twitter_misc":{"Written by":"neale","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.tilda.com\/en-us\/blog\/campaigns\/behind-every-great-grain\/#article","isPartOf":{"@id":"https:\/\/www.tilda.com\/en-us\/blog\/campaigns\/behind-every-great-grain\/"},"author":{"name":"neale","@id":"https:\/\/www.tilda.com\/en-us\/#\/schema\/person\/8d2113b9cdf09af876c6309a67ae9b4f"},"headline":"Behind every great grain","datePublished":"2026-11-02T10:36:30+00:00","dateModified":"2026-11-03T08:06:51+00:00","mainEntityOfPage":{"@id":"https:\/\/www.tilda.com\/en-us\/blog\/campaigns\/behind-every-great-grain\/"},"wordCount":4,"image":{"@id":"https:\/\/www.tilda.com\/en-us\/blog\/campaigns\/behind-every-great-grain\/#primaryimage"},"thumbnailUrl":"https:\/\/www.tilda.com\/en-us\/wp-content\/uploads\/sites\/3\/2026\/11\/Tilda-office.jpg","articleSection":["Campaigns"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.tilda.com\/en-us\/blog\/campaigns\/behind-every-great-grain\/","url":"https:\/\/www.tilda.com\/en-us\/blog\/campaigns\/behind-every-great-grain\/","name":"Behind every great grain &#060; Tilda Rice USA","isPartOf":{"@id":"https:\/\/www.tilda.com\/en-us\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.tilda.com\/en-us\/blog\/campaigns\/behind-every-great-grain\/#primaryimage"},"image":{"@id":"https:\/\/www.tilda.com\/en-us\/blog\/campaigns\/behind-every-great-grain\/#primaryimage"},"thumbnailUrl":"https:\/\/www.tilda.com\/en-us\/wp-content\/uploads\/sites\/3\/2026\/11\/Tilda-office.jpg","datePublished":"2026-11-02T10:36:30+00:00","dateModified":"2026-11-03T08:06:51+00:00","author":{"@id":"https:\/\/www.tilda.com\/en-us\/#\/schema\/person\/8d2113b9cdf09af876c6309a67ae9b4f"},"description":"Behind every grain of Tilda Pure Basmati is a whole lot of care, expertise and patience.","breadcrumb":{"@id":"https:\/\/www.tilda.com\/en-us\/blog\/campaigns\/behind-every-great-grain\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.tilda.com\/en-us\/blog\/campaigns\/behind-every-great-grain\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.tilda.com\/en-us\/blog\/campaigns\/behind-every-great-grain\/#primaryimage","url":"https:\/\/www.tilda.com\/en-us\/wp-content\/uploads\/sites\/3\/2026\/11\/Tilda-office.jpg","contentUrl":"https:\/\/www.tilda.com\/en-us\/wp-content\/uploads\/sites\/3\/2026\/11\/Tilda-office.jpg","width":600,"height":337},{"@type":"BreadcrumbList","@id":"https:\/\/www.tilda.com\/en-us\/blog\/campaigns\/behind-every-great-grain\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.tilda.com\/en-us\/"},{"@type":"ListItem","position":2,"name":"Blog","item":"\/en-us\/blog\/"},{"@type":"ListItem","position":3,"name":"Campaigns"}]},{"@type":"WebSite","@id":"https:\/\/www.tilda.com\/en-us\/#website","url":"https:\/\/www.tilda.com\/en-us\/","name":"Tilda Rice USA","description":"Just another WordPress site","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.tilda.com\/en-us\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.tilda.com\/en-us\/#\/schema\/person\/8d2113b9cdf09af876c6309a67ae9b4f","name":"neale","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/0fd8402c853a70c4bb9813b654eab565b6b056150ae6790cd82bee7c8f111ac7?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0fd8402c853a70c4bb9813b654eab565b6b056150ae6790cd82bee7c8f111ac7?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0fd8402c853a70c4bb9813b654eab565b6b056150ae6790cd82bee7c8f111ac7?s=96&d=mm&r=g","caption":"neale"}}]}},"_links":{"self":[{"href":"https:\/\/www.tilda.com\/en-us\/wp-json\/wp\/v2\/posts\/7585","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tilda.com\/en-us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tilda.com\/en-us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tilda.com\/en-us\/wp-json\/wp\/v2\/users\/48"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tilda.com\/en-us\/wp-json\/wp\/v2\/comments?post=7585"}],"version-history":[{"count":0,"href":"https:\/\/www.tilda.com\/en-us\/wp-json\/wp\/v2\/posts\/7585\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tilda.com\/en-us\/wp-json\/wp\/v2\/media\/7587"}],"wp:attachment":[{"href":"https:\/\/www.tilda.com\/en-us\/wp-json\/wp\/v2\/media?parent=7585"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tilda.com\/en-us\/wp-json\/wp\/v2\/categories?post=7585"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tilda.com\/en-us\/wp-json\/wp\/v2\/tags?post=7585"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}