{"id":700,"date":"2021-04-11T13:21:04","date_gmt":"2021-04-11T13:21:04","guid":{"rendered":"https:\/\/www.tilda.com\/foodservice\/?p=700"},"modified":"2021-06-03T12:07:17","modified_gmt":"2021-06-03T12:07:17","slug":"make-menu-work","status":"publish","type":"post","link":"https:\/\/www.tilda.com\/en-us-foodservice\/blog\/tips-advice\/make-menu-work\/","title":{"rendered":"Make Your Menu Work For You"},"content":{"rendered":"
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Authenticity and provenance continue to be strong consumer drivers, with recent independent research showing that 78% of consumers want to know the authenticity and provenance of a dish when eating out of home. When it comes to rice, customers are more likely to choose a dish when the variety is specified, e.g. Jasmine or Arborio, over a dish where the descriptor is simply \u201crice\u201d. In fact, research has shown that 43% would pay \u00a32 ($2.85) more for a risotto for example that names Arborio as the rice used in the dish, over one that is just simply written as risotto*. This is an easy way to drive higher margins, whilst at the same time offering your customers what they want\u2014a dish that sounds as good as it tastes.<\/p>\n

Research shows that naming the rice variety on your menu for example can help maximize your profits. Click below to\u00a0download<\/a><\/strong>\u00a0<\/a>our handy how-to guide on crafting menu descriptors to bring your dishes to life on the menu and drive that all-important margin.<\/p>\n

Employ these simple but effective restaurant menu writing tips for increased profits and harness\u2026The Art of Rice.<\/strong><\/p>\n

*Source: Toluna Research August 2017, Sample Size 1,000<\/p>\n\n <\/div>\n <\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"

Research has shown that menu descriptors can strongly influence what your customers will order, and when done well, they can help you premiumize your menu and drive margin.<\/p>\n","protected":false},"author":1,"featured_media":701,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"editor_notices":[],"footnotes":""},"categories":[116],"tags":[],"class_list":["post-700","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips-advice"],"acf":[],"yoast_head":"\nMake Your Menu Work For You | Tilda Professionals<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tilda.com\/en-us-foodservice\/blog\/tips-advice\/make-menu-work\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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