{"id":8103,"date":"2026-10-05T09:04:13","date_gmt":"2026-10-05T09:04:13","guid":{"rendered":"https:\/\/www.tilda.com\/?p=23970"},"modified":"2026-11-02T10:21:33","modified_gmt":"2026-11-02T10:21:33","slug":"behind-every-great-grain","status":"publish","type":"post","link":"https:\/\/www.tilda.com\/en-au\/blog\/campaigns\/behind-every-great-grain\/","title":{"rendered":"Behind every great grain"},"content":{"rendered":"<section class=\"content-section content-section--top-mask content-section-- u-contrast-text--\">\n    <div class=\"free-content free-content--big-text container container--small\">\n                    <div class=\"free-content__content user-content\">\n                <h3>It starts at the source<\/h3>\n<p>Our journey begins where we work, where we work closely with farming communities and rice buyers who bring generations of knowledge to every crop. At the rice markets, experts pick out the very best grades of Basmati before it even embarks on its journey to the UK.<\/p>\n<h3>We never rush our rice<\/h3>\n<p>Our rice is aged for between 10 and 22 months, giving its distinctive fragrance, flavour and cooking qualities time to fully come into their own. It takes patience, but one forkful and you\u02bcll understand why we take our time.<\/p>\n\n            <\/div>\n            <\/div>\n<\/section>\n\n\n<section class=\"content-section content-section--pepper content-section--new-brand\">\n    <div class=\"container container--medium\">\n                                    <h2 class=\"content-section__title u-text-center title\">Behind The Scenes<\/h2>\n                            \n        <div class=\"slider-blocks-wrapper slider-blocks-wrapper--new-brand\">\n                                                                                                                                                                                \n                    <div class=\"slider-blocks slider-blocks--new-brand slider-blocks__image-8105\" data-behaviour=\"slider-blocks\">\n                                                    <style>\n\t.slider-blocks__image-8105{\n\t\tbackground-image: url(https:\/\/www.tilda.com\/en-au\/wp-content\/uploads\/sites\/11\/2026\/10\/Tilda-Image-1.jpg);\n\t\tbackground-size: cover;\n\t\tbackground-repeat: no-repeat;\n\n\t\t@media(min-width: 1440px) {\n\t\t\taspect-ratio: var(--aspect-ratio);\n\t\t}\n\t}\n<\/style>                                                                            <style>\n                                .slider-blocks__image-8105 {\n                                    background-size: auto calc(100% - 120px);\n                                    background-position: center 30px;\n                                }\n                            <\/style>\n                        \n                        <div class=\"slider-blocks__box\">\n                            <div>\n                                                                                                                            <\/div>\n                                                    <\/div>\n                    <\/div>\n                                                                                                                                                                    \n                    <div class=\"slider-blocks slider-blocks--new-brand slider-blocks__image-8106\" data-behaviour=\"slider-blocks\">\n                                                    <style>\n\t.slider-blocks__image-8106{\n\t\tbackground-image: url(https:\/\/www.tilda.com\/en-au\/wp-content\/uploads\/sites\/11\/2026\/10\/Tilda-Image-2.jpg);\n\t\tbackground-size: cover;\n\t\tbackground-repeat: no-repeat;\n\n\t\t@media(min-width: 1440px) {\n\t\t\taspect-ratio: var(--aspect-ratio);\n\t\t}\n\t}\n<\/style>                                                                            <style>\n                                .slider-blocks__image-8106 {\n                                    background-size: auto calc(100% - 120px);\n                                    background-position: center 30px;\n                                }\n                            <\/style>\n                        \n                        <div class=\"slider-blocks__box\">\n                            <div>\n                                                                                                                            <\/div>\n                                                    <\/div>\n                    <\/div>\n                                                                                                                                                                                                \n                    <div class=\"slider-blocks slider-blocks--new-brand slider-blocks__image-8113\" data-behaviour=\"slider-blocks\">\n                                                    <style>\n\t.slider-blocks__image-8113{\n\t\tbackground-image: url(https:\/\/www.tilda.com\/en-au\/wp-content\/uploads\/sites\/11\/2026\/10\/Tilda-Image-4.jpg);\n\t\tbackground-size: cover;\n\t\tbackground-repeat: no-repeat;\n\n\t\t@media(min-width: 1440px) {\n\t\t\taspect-ratio: var(--aspect-ratio);\n\t\t}\n\t}\n<\/style>                                                                            <style>\n                                .slider-blocks__image-8113 {\n                                    background-size: auto calc(100% - 120px);\n                                    background-position: center 30px;\n                                }\n                            <\/style>\n                        \n                        <div class=\"slider-blocks__box\">\n                            <div>\n                                                                                                                            <\/div>\n                                                    <\/div>\n                    <\/div>\n                                                                                                                                                                    \n                    <div class=\"slider-blocks slider-blocks--new-brand slider-blocks__image-8107\" data-behaviour=\"slider-blocks\">\n                                                    <style>\n\t.slider-blocks__image-8107{\n\t\tbackground-image: url(https:\/\/www.tilda.com\/en-au\/wp-content\/uploads\/sites\/11\/2026\/10\/Tilda-Image-3.jpg);\n\t\tbackground-size: cover;\n\t\tbackground-repeat: no-repeat;\n\n\t\t@media(min-width: 1440px) {\n\t\t\taspect-ratio: var(--aspect-ratio);\n\t\t}\n\t}\n<\/style>                                                                            <style>\n                                .slider-blocks__image-8107 {\n                                    background-size: auto calc(100% - 120px);\n                                    background-position: center 30px;\n                                }\n                            <\/style>\n                        \n                        <div class=\"slider-blocks__box\">\n                            <div>\n                                                                                                                            <\/div>\n                                                    <\/div>\n                    <\/div>\n                                    <\/div>\n    <\/div>\n<\/section>\n\n<section class=\"content-section content-section--top-mask content-section-- u-contrast-text--\">\n    <div class=\"free-content free-content--big-text container container--small\">\n                    <div class=\"free-content__content user-content\">\n                <h3 style=\"margin-bottom: 20px;\">Check, check and check again<\/h3>\n<p>We\u02bcre rather particular about our rice. It\u02bcs tested for everything from moisture content to purity, with results carefully documented and samples kept for three years. Every batch is even cooked and tasted to make sure it delivers the delicate texture, distinctive aroma and the gorgeous flavour we\u02bcre known for. Because the proof really is in the rice pudding!<\/p>\n<h3 style=\"margin-top: 40px; margin-bottom: 20px;\">The finishing touches<\/h3>\n<p>Once it\u02bcs passed all those checks, every grain is expertly milled, polished and packed.<br \/>\nAnd then, finally, it\u02bcs over to you.<\/p>\n\n            <\/div>\n            <\/div>\n<\/section>\n\n\n<section class=\"content-section content-section--top-mask content-section--navy\">\n        \n    <div class=\"image-with-text container container--small\">\n                    <div class=\"image-with-text__content\">\n                <p><img decoding=\"async\" class=\"size-medium wp-image-8880 aligncenter\" src=\"https:\/\/www.tilda.com\/en-in\/wp-content\/uploads\/sites\/21\/2026\/10\/Manish-1-Border-270x300.jpg\" alt=\"\" width=\"270\" height=\"300\" \/><\/p>\n<h2 style=\"text-align: center;\"><em style=\"color: #f0f;\">Minesh Chauhan<\/em><\/h2>\n<div style=\"font-size: 25px; text-align: center;\">\u201cCarefully controlled process enhances both the rice quality and its characteristics, ensuring every grain cooks up to perfection.\u201d<\/div>\n<p>&nbsp;<\/p>\n<div style=\"font-size: 25px; text-align: center;\"><strong>Minesh Chauhan , Milling Manager<\/strong><\/div>\n<div style=\"text-align: center;\">40 years with Tilda, starting his journey as a Mill Operator<\/div>\n\n            <\/div>\n        \n                            \n            <\/div>\n<\/section>\n\n\n<section class=\"content-section\">\n\t\t\t<div class=\"container container--small u-text-center\"><hr class=\"hr hr--green\"><\/div>\n\t\t<div class=\"content-recipes container container--no-pad-mobile\">\n\t\t<div class=\"container container--small\">\n\t\t\t<p class=\"content-recipes__title u-text-center h4\">Cook Like You Mean It<\/p>\n\t\t<\/div>\n\t\t<div class=\"content-recipes__slider u-text-center slider slider--stretched slider--nav-bottom-wide slider--nav-navy slider--offset-mobile\">\n\t\t\t<div data-behaviour=\"related-slider\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\n<a class=\"box\" href=\"https:\/\/www.tilda.com\/en-au\/recipes\/chicken-puy-lentil-soup\/\" aria-labelledby=\"card-subtitle-3839 card-title-3839 card-excerpt-3839\">\n    <div class=\"box__image\">\n\t\t                    \t<img decoding=\"async\" loading=\"lazy\" width=\"450\" height=\"400\" src=\"https:\/\/www.tilda.com\/en-au\/wp-content\/uploads\/sites\/11\/2021\/04\/chicken-puy-lentil-soup-3-e1490025898586-1600x763-1.jpg\"  alt=\"\"\/>\n\t\t\t\t        <div class=\"box__overlay \"><span class=\"box__view\">\n                            View Recipe\n                    <\/span><\/div>\n    <\/div>\n    <div class=\"box__content\">\n                <h3 class=\"box__title\" id=\"card-title-3839\">Chicken &#038; Puy Lentil Soup<\/h3>\n                            <p class=\"box__excerpt\" id=\"card-excerpt-3839\">Lightly spiced chicken and lentil soup with ginger and curry spices.<\/p>\n                    <\/div>\n<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\n<a class=\"box\" href=\"https:\/\/www.tilda.com\/en-au\/recipes\/chinese-prawn-potsticker-dumplings\/\" aria-labelledby=\"card-subtitle-3823 card-title-3823 card-excerpt-3823\">\n    <div class=\"box__image\">\n\t\t                    \t<img decoding=\"async\" loading=\"lazy\" width=\"450\" height=\"400\" src=\"https:\/\/www.tilda.com\/en-au\/wp-content\/uploads\/sites\/11\/2021\/04\/Potsticker-dumplings.jpg\"  alt=\"\"\/>\n\t\t\t\t        <div class=\"box__overlay \"><span class=\"box__view\">\n                            View Recipe\n                    <\/span><\/div>\n    <\/div>\n    <div class=\"box__content\">\n                <h3 class=\"box__title\" id=\"card-title-3823\">Chinese Prawn Potsticker Dumplings<\/h3>\n                            <p class=\"box__excerpt\" id=\"card-excerpt-3823\">Tasty Chinese dumplings with Fragrant Jasmine rice, tiger prawns, spring onions, garlic, ginger &amp; soy. The perfect appetizers!<\/p>\n                    <\/div>\n<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\n<a class=\"box\" href=\"https:\/\/www.tilda.com\/en-au\/recipes\/char-siu-pork-fried-rice\/\" aria-labelledby=\"card-subtitle-3852 card-title-3852 card-excerpt-3852\">\n    <div class=\"box__image\">\n\t\t                    \t<img decoding=\"async\" loading=\"lazy\" width=\"450\" height=\"400\" src=\"https:\/\/www.tilda.com\/en-au\/wp-content\/uploads\/sites\/11\/2021\/04\/Char-Sui-Fried-rice.jpg\"  alt=\"\"\/>\n\t\t\t\t        <div class=\"box__overlay \"><span class=\"box__view\">\n                            View Recipe\n                    <\/span><\/div>\n    <\/div>\n    <div class=\"box__content\">\n                <h3 class=\"box__title\" id=\"card-title-3852\">Char Siu Pork Fried Rice<\/h3>\n                            <p class=\"box__excerpt\" id=\"card-excerpt-3852\">This delicious dish is made using Jasmine Rice, vegetables and tender pork for the perfect quick and easy midweek recipe.<\/p>\n                    <\/div>\n<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\n<a class=\"box\" href=\"https:\/\/www.tilda.com\/en-au\/recipes\/quick-easy-beef-rendang\/\" aria-labelledby=\"card-subtitle-1856 card-title-1856 card-excerpt-1856\">\n    <div class=\"box__image\">\n\t\t                    \t<img decoding=\"async\" loading=\"lazy\" width=\"450\" height=\"400\" src=\"https:\/\/www.tilda.com\/en-au\/wp-content\/uploads\/sites\/11\/2021\/03\/Rendang-Cropped-2048x1356-2.png\"  alt=\"\"\/>\n\t\t\t\t        <div class=\"box__overlay \"><span class=\"box__view\">\n                            View Recipe\n                    <\/span><\/div>\n    <\/div>\n    <div class=\"box__content\">\n                <h3 class=\"box__title\" id=\"card-title-1856\">Beef Rendang<\/h3>\n                            <p class=\"box__excerpt\" id=\"card-excerpt-1856\">A delicious dish originating in Indonesia. Spicy, rich and creamy, you will be surprised how easy this tasty recipe is to make.<\/p>\n                    <\/div>\n<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\t\t<div class=\"container container--small u-text-center\"><hr class=\"hr hr--green\"><\/div>\n\t<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Behind every grain of Tilda Pure Basmati is a whole lot of care, expertise and patience.<\/p>\n","protected":false},"author":48,"featured_media":8110,"comment_status":"closed","ping_status":"closed","sticky":true,"template":"","format":"standard","meta":{"_acf_changed":true,"editor_notices":[],"footnotes":""},"categories":[73],"tags":[],"class_list":["post-8103","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-campaigns"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.6 (Yoast SEO v28.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Behind every great grain - 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