{"id":4772,"date":"2021-04-10T13:41:02","date_gmt":"2021-04-10T13:41:02","guid":{"rendered":"https:\/\/www.tilda.com\/?p=4772"},"modified":"2022-07-20T15:42:54","modified_gmt":"2022-07-20T15:42:54","slug":"50th-anniversary","status":"publish","type":"post","link":"https:\/\/www.tilda.com\/en-ae\/blog\/campaigns\/50th-anniversary\/","title":{"rendered":"Our mission"},"content":{"rendered":"<section class=\"content-section content-section--top-mask content-section-- u-contrast-text--\">\n    <div class=\"free-content container container--small\">\n                    <div class=\"free-content__content user-content\">\n                <p style=\"text-align: center;\">Our story is only one tiny morsel in a deep dish of history. History that you bring to the table. We\u2019re talking about those incredible traditions, recipes, flavours and culinary skills that your families have brought to our rice, passed down from generation to generation. That\u2019s what makes a meal a meal. And it\u2019s what\u2019s led us to 50 years of doing our best, to bring you the finest quality rice.<\/p>\n\n            <\/div>\n            <\/div>\n<\/section>\n\n\n<section class=\"content-section content-section--top-mask content-section--pink content-section--diamonds-1\">\n        \n    <div class=\"image-with-text container container--small image-with-text--flipped\">\n                    <div class=\"image-with-text__content\">\n                <p>We want to say a great big THANK YOU to all the wonderful people in this country who go above and beyond to create the best-tasting rice dishes and bring their much-loved family recipes to the table. It\u2019s you who have helped us remain at the heart of so many dinner tables for 50 years and counting.<\/p>\n\n            <\/div>\n        \n                            \n                    <div class=\"image-with-text__image\">\n                <picture>\n\t<source srcset=\"https:\/\/tildaricelive.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2021\/04\/28165231\/Screen-Shot-2021-04-10-at-14.44.09-1.png\" media=\"(min-width: 2000px)\"\/>\n\t<source srcset=\"https:\/\/tildaricelive.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2021\/04\/28165231\/Screen-Shot-2021-04-10-at-14.44.09-1.png\" media=\"(min-width: 1440px)\"\/>\n\t<source srcset=\"https:\/\/tildaricelive.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2021\/04\/28165231\/Screen-Shot-2021-04-10-at-14.44.09-1-660x485.png\" media=\"(min-width: 768px)\"\/>\n\t<source srcset=\"https:\/\/tildaricelive.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2021\/04\/28165231\/Screen-Shot-2021-04-10-at-14.44.09-1-360x323.png\" media=\"(min-width: 360px)\"\/>\n\t<img decoding=\"async\" alt=\"Screen-Shot-2021-04-10-at-14.44.09\"  src=\"https:\/\/tildaricelive.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2021\/04\/28165231\/Screen-Shot-2021-04-10-at-14.44.09-1.png\" width=\"\" height=\"\" loading=\"lazy\"\/>\n<\/picture>\n            <\/div>\n            <\/div>\n<\/section>\n\n<section class=\"content-section content-section--top-mask content-section-- u-contrast-text--\">\n    <div class=\"free-content container container--small\">\n                    <div class=\"free-content__content user-content\">\n                <h1 class=\"elementor-heading-title elementor-size-default\" style=\"text-align: center;\">Our mission<\/h1>\n<p class=\"elementor-heading-title elementor-size-default\" style=\"text-align: center;\">We are on a mission to help everyone embrace life in all its flavours. Taste is our guiding principle. It\u2019s what drives us every day to obsess over every grain, what pushes our plate to try new flavours, each time learning about different cultures.<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-6519\" src=\"https:\/\/www.tilda.com\/wp-content\/uploads\/2021\/04\/mission-1024x350-1.png\" alt=\"\" width=\"1024\" height=\"350\" srcset=\"https:\/\/tildaricelive.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2021\/04\/28165129\/mission-1024x350-1.png 1024w, https:\/\/tildaricelive.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2021\/04\/28165129\/mission-1024x350-1-300x103.png 300w, https:\/\/tildaricelive.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2021\/04\/28165129\/mission-1024x350-1-768x263.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n\n            <\/div>\n            <\/div>\n<\/section>\n\n\n<section class=\"content-section content-section--no-pad content-section--teal\" id=\"\">\n                \n    <div class=\"image-with-cta image-with-cta--flipped image-with-cta--centered-text\">\n        <div class=\"image-with-cta__content\">\n            <div class=\"image-with-cta__container\">\n                                    <h2 class=\"title title__rice title__rice--left-2 title__rice--right-3\">\n                        <span class=\"title--outline\">THE<\/span> <span>TILDA<\/span> <span>PROMISE<\/span>\n                    <\/h2>\n                \n                                    <p style=\"text-align: left;\">We\u2019ve always known that quality comes from only sourcing the finest quality rice and to this day ethical sourcing and quality assurance sits at the heart of all we do.<\/p>\n<p style=\"text-align: left;\">We hand-select premium grains to make sure only the best rice and ingredients are used in every Tilda pack. We don\u2019t produce for anyone else, so only when it says Tilda on the pack, is it Tilda in the pack!<\/p>\n<p style=\"text-align: left;\">Rice is our sole focus at Tilda and we\u2019re committed to bringing you products that perform on taste, consistency and inspiration, every time. We\u2019re constantly innovating in our kitchens to bring you endless possibilities. Whichever culture you choose to dive into, and however you want to cook and enjoy your meal, Tilda makes it possible.<\/p>\n\n                \n                            <\/div>\n        <\/div>\n\n                                                        \n            <div class=\"image-with-cta__image image-with-cta__image-6940\">\n                <style>\n\t@media(min-width: 1440px) {\n\t\t.image-with-cta__image-6940{\n\t\t\tbackground-image: url(https:\/\/tildaricelive.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2021\/07\/23101106\/Indian-cuisine-2.png);\n\t\t\tbackground-size: cover;\n\t\t\tbackground-repeat: no-repeat;\n\t\t\taspect-ratio: var(--aspect-ratio);\n\t\t}\n\t}\n\t@media(max-width: 1440px) {\n\t\t.image-with-cta__image-6940{\n\t\t\tbackground-image: url(https:\/\/tildaricelive.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2021\/07\/23101106\/Indian-cuisine-2.png);\n\t\t\tbackground-size: cover;\n\t\t\tbackground-repeat: no-repeat;\n\t\t\taspect-ratio: var(--aspect-ratio);\n\t\t}\n\t}\n\t@media(max-width: 768px) {\n\t\t.image-with-cta__image-6940{\n\t\t\tbackground-image: url(https:\/\/tildaricelive.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2021\/07\/23101106\/Indian-cuisine-2-840x802.png);\n\t\t\tbackground-size: cover;\n\t\t\tbackground-repeat: no-repeat;\n\t\t}\n\t}\n\t@media(max-width: 375px) {\n\t\t.image-with-cta__image-6940{\n\t\t\tbackground-image: url(https:\/\/tildaricelive.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2021\/07\/23101106\/Indian-cuisine-2-420x560.png);\n\t\t\tbackground-size: cover;\n\t\t\tbackground-repeat: no-repeat;\n\t\t}\n\t}\n<\/style>\n            <\/div>\n            <\/div>\n<\/section>\n\n\n<section class=\"content-section content-section--top-mask content-section--blue\">\n        \n    <div class=\"image-with-text container container--small\">\n                    <div class=\"image-with-text__content\">\n                <p>We can promise you that all Tilda products are:<\/p>\n<ul>\n<li>Super tasty<\/li>\n<li>Made with the highest quality ingredients<\/li>\n<li>Vegetarian (mostly vegan)<\/li>\n<li>Gluten Free<\/li>\n<li>Authentic<\/li>\n<li>Made with natural ingredients (no artificial colours, additives, preservatives, e numbers)<\/li>\n<\/ul>\n\n            <\/div>\n        \n                            \n                    <div class=\"image-with-text__image\">\n                <picture>\n\t<source srcset=\"https:\/\/tildaricelive.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2021\/04\/13154209\/rice-plate_green_pattern_slice-1.png\" media=\"(min-width: 2000px)\"\/>\n\t<source srcset=\"https:\/\/tildaricelive.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2021\/04\/13154209\/rice-plate_green_pattern_slice-1.png\" media=\"(min-width: 1440px)\"\/>\n\t<source srcset=\"https:\/\/tildaricelive.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2021\/04\/13154209\/rice-plate_green_pattern_slice-1-720x485.png\" media=\"(min-width: 768px)\"\/>\n\t<source srcset=\"https:\/\/tildaricelive.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2021\/04\/13154209\/rice-plate_green_pattern_slice-1-360x323.png\" media=\"(min-width: 360px)\"\/>\n\t<img decoding=\"async\" alt=\"rice-plate_green_pattern_slice-1\"  src=\"https:\/\/tildaricelive.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2021\/04\/13154209\/rice-plate_green_pattern_slice-1.png\" width=\"\" height=\"\" loading=\"lazy\"\/>\n<\/picture>\n            <\/div>\n            <\/div>\n<\/section>\n\n\n<section class=\"content-section cta content-section--diamonds-2\">\n    <div class=\"cta__wrapper\">\n                <div class=\"container u-text-center\">\n            \n                                                <h2 class=\"content-section__title title title--white\"><span>HAVE<\/span> <span>YOU<\/span> <span>TRIED<\/span><\/h2>\n                            \n                            <p class=\"content-section__subtitle cta__text\">our delicious Steamed Rice range? It\u2019s quick and easy to cook and made with natural ingredients. Find your favourite today.<\/p>\n            \n                            <a href=\"\/en-ae\/products\/\" class=\"button\" target=\"_self\">Browse the range<\/a>\n                    <\/div>\n    <\/div>\n<\/section>\n\n\n<section class=\"content-section content-section--top-mask content-section--navy\">\n        \n    <div class=\"image-with-text container container--small\">\n                    <div class=\"image-with-text__content\">\n                <h2>Our Journey<\/h2>\n<p>We started our journey back in 1970 when our founders, like many other families, came to Great Britain for a better future, bringing with them, Tilda Pure Basmati.<\/p>\n<p>Since then we have continued to innovate and inspire consumers, becoming a household name and a multi-cultural brand loved by rice connoisseurs the world over.<\/p>\n<p>It\u2019s thanks to our dedicated and diverse team that we\u2019re able to keep people inspired, trying new things, and enjoying life enriched by the cultures and flavours of the world.<\/p>\n\n            <\/div>\n        \n                            \n                    <div class=\"image-with-text__image\">\n                <picture>\n\t<source srcset=\"https:\/\/tildaricelive.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2021\/04\/13154930\/Screen-Shot-2021-04-13-at-16.49.05.png\" media=\"(min-width: 2000px)\"\/>\n\t<source srcset=\"https:\/\/tildaricelive.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2021\/04\/13154930\/Screen-Shot-2021-04-13-at-16.49.05-1344x970.png\" media=\"(min-width: 1440px)\"\/>\n\t<source srcset=\"https:\/\/tildaricelive.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2021\/04\/13154930\/Screen-Shot-2021-04-13-at-16.49.05-720x485.png\" media=\"(min-width: 768px)\"\/>\n\t<source srcset=\"https:\/\/tildaricelive.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2021\/04\/13154930\/Screen-Shot-2021-04-13-at-16.49.05-360x323.png\" media=\"(min-width: 360px)\"\/>\n\t<img decoding=\"async\" alt=\"Screen Shot 2021-04-13 at 16.49.05\"  src=\"https:\/\/tildaricelive.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2021\/04\/13154930\/Screen-Shot-2021-04-13-at-16.49.05-1344x970.png\" width=\"\" height=\"\" loading=\"lazy\"\/>\n<\/picture>\n            <\/div>\n            <\/div>\n<\/section>\n\n\n<section class=\"content-section cta content-section--rustic-triangles\">\n    <div class=\"cta__wrapper\">\n                <div class=\"container u-text-center\">\n            \n                                                <h2 class=\"content-section__title title title--white\"><span>Want<\/span> <span>to<\/span> <span>discover<\/span> <span>our<\/span> <span>amazing<\/span> <span>recipes?<\/span><\/h2>\n                            \n            \n                            <a href=\"\/en-ae\/recipes\/\" class=\"button\" target=\"_self\">Recipes<\/a>\n                    <\/div>\n    <\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>From the foothills of the Himalayas, to humble beginnings in the UK, to an incredible 50 years filled with creating, sharing, and being committed to bringing you the finest quality rice.<\/p>\n","protected":false},"author":1,"featured_media":4774,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[73],"tags":[],"class_list":["post-4772","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-campaigns"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tilda 50th Anniversary | Our Journey | Tilda Rice UAE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tilda.com\/en-ae\/blog\/campaigns\/50th-anniversary\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta 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