THE ELEMENTS

In the Haryana district of northern India there are approximately 100,000 farmers who each farm a few acres of land producing just a few tonnes of rice, as well as other crops.
As a result, the farming methods of this region have changed little over the centuries and the plants are hand tended by the farmers and their families on a daily basis.

The melting snow from the Himalayas ensures that there is a constant
supply of nourishment, even during the hot season when there is very little or no rain, the canals are continually replenished.
The careful and delicate art of growing excellent quality Pure Basmati involves the whole family and the farmers regard Pure Basmati as a precious rice that is perfected by attention and care.