A fair price for farmers Tilda does not own any farms itself in India and recognises that the only way to ensure a sustainable future for Basmati is to ensure that Basmati farmers receive a good price for their rice. If farmers don't get a fair price, they may switch to other types of rice or grow different crops altogether. To this end, for the last 30 years Tilda has always had a long-standing commitment to fair prices for Basmati farmers. We operate a scheme to ensure transparency and fair play with regards to Basmati procurement. All Basmati is purchased at open, transparent auction and expert Tilda buyers must out-bid the competition. The farmer is not obliged to accept the final hammer price and can put the Basmati up for auction again. This means that farmers always receive a good return for their high-quality crop.